How One Broker Achieved 16,500+ Leads in Three Years

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Laurence Bergman is a founding member of NAI Bergman and a licensed real estate broker in Ohio, Kentucky, and Georgia. Larry leads business and client development, NAI Bergman licensee supervision, acquisition/disposition representation, and transactional activity. He and his team have worked with, among other notable clients, State Farm Insurance Companies, Aldi Foods, Tire Discounters, Morris Furniture, Dave & Busters, Sears, Golf Galaxy, and the Taco Bell Franchise. 

Painting the scene

As a part of NAI’s global network, Mr. Bergman oversees transactions in multiple jurisdictions. He needed to market his company’s properties to a nationwide pool of prospective investors and his team lacked a facile software to support NAI Bergman’s national reach.

Mr. Bergman discovered Crexi in late 2018 and was an early adopter, immediately recognizing the value for the cost in the platform. In the years since, NAI Bergman has been one of Crexi’s most active producers, with an accelerated pipeline and access to a robust pool of interested, viable buyers.  

“What I like about [Crexi] is that I know immediately when someone is interested in my properties. I can see how long they looked, observe their activity, and understand their interest based on behavior.” 

As Crexi PRO users, Mr. Bergman and the NAI Bergman organization have enjoyed national exposure, enhanced lead management capabilities, and insightful data tools to help them provide the highest value to their clients.

AI-powered search optimization and regular, dedicated email blasts feature NAI Bergman’s properties to targeted investors most likely to be interested in the listings, all without any extra effort on the brokers’ part.

Simplified and powerful lead management tools provide real-time insights, allowing brokers to allocate energy efficiently and engage with the most viable prospects.

Crexi’s library of sales comps, property records, and on-page analytics allow Mr. Bergman and his team to instantly understand local market trends and provide the most value to their clientele.

Since signing up for PRO, Mr. Bergman’s team has seen:

Metrics achieved by using Crexi PRO
*compared to the average non-PRO broker in his region

“If you have a meaningful listing, you’re doing a disservice to your client to NOT have Crexi and market to as many [people] as possible – I would absolutely recommend it.”

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