Meet Michael Branton
Partner at Conviser Property Group and a fifteen-year retail real estate veteran, focused on shopping center leasing, suburban and urban retail, and tenant representation and operating in Massachusetts, Rhode Island, Connecticut, New Hampshire, Maine, and New York.
Mr. Branton is an active member of ICSC, a member of the NH Next Generation Committee, and an ICSC State Government Relations chair for MA. He also founded New England Retail Dealmakers, a networking group for retail real estate in the greater Boston area.
Painting the Scene
Mr. Branton represents tenants throughout New England and occasionally works on the landlord’s side and with some investment sales projects. As a retail specialist with varied clients and needs, he required a multi-faceted tool to support every business arm.
Mr. Branton discovered Crexi in 2018; soon after, he upgraded to PRO after seeing the enhanced value and intuitive tools it offered leasing specialists. The Conviser team uses Lease PRO and Crexi’s data tools to connect tenants with the best possible rentals, while filling landlord space with high-value, best-fit tenant leads.
“What’s not to love about something that gives you all this data? And the exposure we get on our listings has been well-received by our clients; even the ones that were well-entrenched in other systems have found success!”
In the last three years, Crexi’s tools have maximized the capacity of Mr. Branton’s five-person team to close more deals faster. The Conviser team is able to efficiently manage their listings, proactively engage with current leads and landlords, research, and self-generate business opportunities with a few intuitive clicks.
In-depth Property Data: Mr. Branton’s team enjoys quick access to 153+ million property records nationwide, with aggregated detailed due diligence information in an easy-to-view format. Parcel data, market demographics, and ownership records all provide high-value information that the Conviser team uses to get tenants into the best spaces.
Actionable Outreach Tools: Using PRO’s access to Intelligence, Mr. Branton’s team relies on high-accuracy owner contact information posted on each property page. A few quick searches can compile an actionable lead list, allowing Mr. Branton to engage landlords on behalf of his tenants and to source potential clients.
Intuitive Lead & Listing Management: In listing a single property, Mr. Branton is able to quickly attract leads and generate detailed listing management reports with lead contact information included. A few clicks create an actionable outreach list, as Crexi’s search platform and automated email marketing campaigns get his listings in front of potential buyers or tenants, taking hours of work off of his plate.
While primarily working as a tenant-rep, in three years listing 11 lease and for-sale properties with PRO, Mr. Branton has achieved:
“I’ve used [Crexi] in so many different capacities, and it’s been so successful […] The value continues to grow as the platform grows; it’s a great price to pay for the value it offers. I can’t think of any circumstance where a CRE team wouldn’t need these tools and wouldn’t benefit from them.”