The Competitive Advantage of Social Media

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This episode explores exciting new marketing trends and the business advantages of storytelling with Jade Shenker, Commercial Agent at SERHANT. 

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. 

In this episode, Crexi’s Ashley Kobovitch dives into the world of commercial real estate with strategy specialist and top 30 under 30 NAR advisor, Jade Shanker. Showcasing her experiences as a broker in New York City managing over 500 million in luxury assets, Jade shares how she utilizes a unique approach to providing her clients, including celebrities and luxury brands, the best service possible. Jade also emphasizes the power of social media and digital platforms in the real estate industry, and provides valuable advice for people entering the business. 

Their wide ranging conversation includes:

  • 00:04 Introduction and Guest Background
  • 01:33 Jade’s Journey into Commercial Real Estate
  • 04:09 The Importance of Creativity and Failure in Real Estate
  • 10:13 Building and Maintaining Client Relationships
  • 13:34 Working with High-End Clients and Brands
  • 22:19 Creating Value for Clients and Favorite Transactions
  • 28:10 Leveraging Social Media in Commercial Real Estate
  • 29:04 The Power of Social Media in Real Estate
  • 29:20 Personal Experiences and Success Stories
  • 30:31 The Importance of Being Authentic and Engaging
  • 31:18 The Art of Capturing Attention
  • 31:45 The Impact of Personal Connection
  • 33:00 The Role of Social Media in Commercial Real Estate
  • 33:53 Advice for Younger Brokers and Newcomers
  • 36:51 Current State of the Commercial Real Estate Market
  • 37:10 Opportunities and Challenges in the Current Market
  • 43:23 Advice for Investors and Brokers
  • 50:37 Misconceptions about the Industry
  • 53:40 Final Thoughts and Sign-offs

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About Jade Shenker:

Jade Shenker is a NYC socialite and strategist who’s made her name as an NAR Top 30 Under 30 real estate advisor and investor.

After managing $500M+ in luxury assets, Jade joined the SERHANT team, focusing on commercial, investment, and ultra-luxurious unique assets. Jade’s high-profile clients include athletes, Grammy-nominated producers, LVMH brands, Dom Perignon, Netflix actors, and fashion icons.

Raised by NYC real estate developers, she’s served as a board member for planning and zoning committees. Her media team’s combined platform currently hits around 20 million viewers nationwide.

About Crexi:

Crexi is transforming commercial real estate with advanced, integrative technology and data analytics designed to accelerate every CRE stakeholder’s success. From trading properties to machine-learning-powered industry Intelligence, Crexi’s intuitive CRE solutions accelerate transaction velocity and have empowered over 2 million monthly users to close $650 billion in deals and market over $5.5 trillion in property value.

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