Chad Griffiths on Writing the Industrial CRE Playbook
Podcast
The Crexi Team
September 17, 2025
Chad Griffiths shares over 20 years of industrial real estate expertise, discusses his bestselling book Industrialize, and reveals in-depth investment strategies.
The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.
In this episode of the Crexi Podcast, hosted by Shanti Ryle, Director of Content Marketing at Crexi, Chad shares insights from his more than two decades of experience. He covers his journey from a broker to a thought leader, and shares insights from his new bestselling book, Industrialize: The Insider's Guide to Industrial Real Estate. He discusses the importance of understanding tenant needs, the intricacies of industrial asset classes, and the impact of macroeconomic factors like tariffs.
Chad also offers valuable advice on investment strategies, emphasizing the need for continual learning and understanding market dynamics. Tune in to gain deep knowledge about the industrial real estate sector and practical tips for both new and seasoned investors.
- Meet Chad Griffiths: Industrial Real Estate Expert
- Chad's Entrepreneurial Beginnings
- Transition to Commercial Real Estate
- Lessons Learned in Industrial Real Estate
- The Importance of Integrity and Continuous Learning
- Self-Promotion and Market Knowledge
- Chad's Podcast and Social Media Strategy
- Writing 'Industrialize': The Journey and Reception
- Understanding Industrial Real Estate Subtypes
- The Million Dollar Question: Underwriting Industrial Real Estate
- Evaluating Lease Rates and Market Value
- Understanding Tenant Needs and Market Trends
- Functional Obsolescence in Industrial Real Estate
- Zoning Challenges and Opportunities
- Macroeconomic Factors: Tariffs and Nearshoring
- Current Market Dynamics and Investment Strategies
- Future Outlook and Final Thoughts
Watch “Chad Griffiths on Writing the Industrial CRE Playbook” on YouTube
About Chad Griffiths:
Chad Griffiths is an industrial real estate expert with two decades of experience as a broker, investor and thought leader. He hosts a widely acclaimed industrial real estate podcast which features conversations with prominent industry leaders. Chad has given several presentations to universities, associations and conferences across North America covering topics such as the fundamentals of industrial real estate, its economic value to communities, and its role in driving job creation and long-term development.
Chad has an MBA, a Diploma in Urban Land Economics, and the prestigious SIOR and CCIM designations, underscoring his commitment to excellence in the field of industrial real estate.
About Crexi’s Commercial Real Estate Podcast:
Crexi’s commercial real estate podcast features conversations across all aspects of commercial real estate with industry leading investors, developers, brokers, and professionals. Among the top 5% of commercial real estate podcasts, The Crexi Podcast sits down with industry experts to investigate trends, educate listeners, and uncover the latest happenings and news in the world of commercial real estate. To listen to all episodes for free, check out The Crexi Podcast's full library here.
Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights with Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has facilitated over $1 trillion in transactions, 8.6 billion square feet leased, and supports a growing community of more than 2 million monthly active users.
