Creating Inbound Pipelines and Automated Success with PRO

Success Stories

The Crexi Team

September 5, 2024

Business professional texting something on their cell phone

Meet Nick Terry

Nick Terry is a seasoned real estate professional who focuses on multi-tenant industrial parks and redevelopment projects. As Managing Partner of Rifle CRE, he brings over 20 years of experience in commercial real estate, spanning development, construction, and brokerage. He holds multiple professional designations, including CCIM, SIOR, and CPM, and is deeply committed to his clients' success and his community.

Painting the Scene

Before discovering Crexi, Nick faced limitations with competitor platforms that provided static, uncompelling data sheets and lacked the dynamic engagement needed to drive successful marketing campaigns. As a small team, Nick needed a solution that would allow him to maximize efficiency, automate outreach, and effectively track engagement - essentially, any strategy that would drive inbound leads.

Nick learned about Crexi PRO in 2021 and, after a quick demo, found it to be the perfect platform for his needs. Crexi’s's robust data capabilities allowed him to extract valuable insights from those who interacted with his listings. By integrating this data into his existing HubSpot system, Nick could launch targeted, automated text and email campaigns. In one such campaign, he sent out 50 introductory texts and received an impressive 10% response rate, demonstrating the effectiveness of Crexi PRO's data-driven approach.

"We have everything on Crexi! The biggest thing is that it gives you all the data in an easy-to-use format that easily integrates with our toolstack."

His Crexi PRO subscription has been instrumental in helping Nick Terry achieve his business goals. From driving inbound leads to managing off-market deals, the platform's data visibility and automation capabilities have empowered Nick to optimize his marketing efforts and maintain a competitive edge in the real estate market.

Results

High Engagement: The ability to see who engages with listings, even if they don't initially reach out, has been crucial for the Rifle CRE. The visibility provided by PRO enables future connections and keeps potential leads warm, contributing to long-term relationship building.
Efficient Marketing: By automating outreach using Crexi's data, Nick successfully increased his inbound leads. His integrated text campaign's 10% hit rate [well above industry standards] underscores the platform's effectiveness in driving meaningful engagement from new and existing leads.
Streamlined Deal Management: Using Crexi PRO's deal room has streamlined how Nick handles off-market deals. With one such property fully repositioned, Nick used the deal room to create private, "off-market" showcases for interested buyers. This not only provided a professional platform to display assets, but also allowed him to maintain control over who had access to sensitive information.