How a Land Specialist Continually Earns 4x More Leads with PRO
Meet Steve Becerra
Steve Becerra, CEO of Oxbridge International Co., is a trusted name in the Silicon Valley commercial real estate market offering over 40 years of experience with hundreds of transactions and $2 billion in closed deals under his belt. Serving both international and domestic clients, Mr. Becerra specializes in land acquisition and development deals with in-depth knowledge of project quality and negotiation skills that makes him a valued partner throughout the acquisition process.
Painting the Scene
As a land specialist, Mr. Becerra faces one of the hardest-to-move markets in the commercial real estate sector, where deals have longer life cycles and capitalizing on leads become all the more important. Thanks to his time in Silicon Valley, Mr. Becerra and his team are often exploring new technology tools and partners to help them improve efficiency and boost sales.
Mr. Becerra encountered Crexi in its earliest years while still at Berkshire Hathaway, taking a PRO demo in 2018. He immediately saw a tool that could not only help him improve operational efficiency, but also attract more leads and gain an edge on the land sales competition. After starting his own firm, he and the Oxbridge International Co. team have stayed avid PRO users, finding it one of their most relied-on platforms for moving land transactions and closing deals.
“We get 3-4 times more [land] leads from Crexi than any other platform - we’ve sold multiple deals through the platform [and] it’s one of our go-to tools. Every year it gets better for us!”
- Proactive Business Development: Oxbridge International lists their extensive deal history on their Crexi comps page, allowing them to see when a lead interacts with a comp and is actively doing their homework ahead of listing or buying. Based on this activity, Mr. Becerra’s team can more accurately gauge the interest of a potential client and proactively reach out to win their business. Even better, sellers reach out to them to discuss working together.
- Trusted Data and Analytics: Mr. Becerra’s developer clients rely on his team for their PRO-unlocked access to detailed, accurate comps that inform how to best value and position their land listings. More accurate details and improved marketing = more buyer interest, and Mr. Becerra can show his clients exactly the success he’s had marketing their listings, thanks to Crexi’s easy-to-share dashboard.
- Marketplace Visibility and Lead Volume: Since Crexi’s platform is free for the public to search, Mr. Becerra’s listings accrue on average 4x times more leads than on competitor marketplaces. “If you’re not using it, you’re only hitting a fraction of your potential marketplace.”
“It’s been the greatest resource for us in terms of getting qualified leads. The exposure you get is a key differentiator; you have to have Crexi.”
Learn about Crexi PRO and sign up for a demo today!
