How an Arizona Multifamily Broker-Buyer Netted $1.2M in 4 Days on Crexi
Category: Success Stories
Meet Sophia Willets
Principal multifamily broker and investor at Phoenix-based Grace CRE, specializing in acquiring and disposing of multifamily assets for private capital clients. With over a decade of experience on both the brokerage and investment side, Sophia enjoys a high-level track record of success, selling her first building in 10 days and 24 buildings in her first year.
Painting the Scene
Sophia attributes much of her success to her dedication to self-improvement and finding the best possible tools to serve her clients better. She first discovered Crexi in 2016 and has staunchly advocated for its ease of use, facility in engaging leads, and capacity to grow her business. To date, she’s garnered over 5,000 unique leads through Crexi’s platform.
In 2019, Sophia entered the investment side of commercial real estate, purchasing her first property through a Crexi connection in an off-market deal. When the time came to sell, she sold her asset in four days — netting a $1.2M profit — through a Crexi-sourced buyer.
“I got a lead from a broker the first time I turned on the [PRO] software. I’ve gotten over 5,000 leads in my database from Crexi, and the likelihood of selling is 100x more thanks to the exposure.”
Sophia’s continued success with Crexi has netted her thousands of deals over her career. The automated tools and efficient lead management make it easy for her to manage a high volume of properties and buyer interest and navigate deals to close. Using Crexi, Sophia and the Grace CRE team harness:
National Listing Exposure: Crexi’s marketplace provides Grace CRE’s properties with a national platform, supported by specified targeting parameters, that showcases them to a niche of appropriate buyers no matter where they’re searching from.
Effortless Lead Capture: Any view or lead-related action sends a notification to Sophia’s team, allowing them to capitalize on the timeliness of buyer interest. Crexi’s ability to make OMs and signed CAs automatically saves time and makes moving deals down the pipeline even easier.
Networking Tools: Thanks to contact information accuracy, Sophia is able to discover new connections and build a pool of relationships with which to find the best, often off-market deals.
In nearly eight years of using Crexi, Sophia and the Grace CRE team have achieved:
