How an Award-Winning Chicago Broker Won 40k+ Views on His Listings with Crexi PRO

Apr 6, 2023

Meet Tony Hardy

Anthony “Tony” Hardy is an award-winning market trailblazer and Chicago native with over 20 years of commercial real estate experience under his belt. He currently serves as Executive Director of the Multifamily division at Keller Williams ONEChicago’s Commercial team. Prior, he led a top-producing team at Marcus & Millichap, generating over half a billion dollars in sales revenue.

Painting the Scene

Shortly after joining KW, Mr. Hardy sought to onboard the best technology tools to maximize the exposure of his team’s properties and more effectively generate business relationships.

Mr. Hardy signed up for Crexi mid-2021, and has experienced unparalleled results in lead generation and marketing since, yielding more than $44 million in closed deals through the Crexi platform.

“The Crexi platform is different, not just a replacement for other tools. Leads are high-quality, serious investors ready to move, not just the same old prospects. We’ve sold properties at record prices based on Crexi leads, with high-intent interest from out-of-state investors ready to outbid local offers.”

Two recent deals include a Class C location in Chicago that earned over 420 qualified leads and 13 offers, and a 1031-exchange buyer that closed a 40-unit mixed-use deal at a record-setting $10.35M. With Crexi, Mr. Hardy and his team have seen:

High-Value Leads: Each of Mr. Hardy’s assets listed on Crexi is exposed to a nationwide buyer pool of over 2 million monthly active users, resulting in hundreds of qualified leads per property and over 40K+ views during his PRO use.

End-to-End Networking: With Crexi, Mr. Hardy’s team has access to detailed contact information and behavioral insights for every person who views the team’s listings, providing an ever-expanding Rolodex of connections to build business and better-establish long-standing client

relationships.

Evolving Tools: After his success with Crexi PRO, Mr. Hardy signed his team up for Lease PRO to provide better services for his clientele on every side of the CRE transaction. These marketing tools allow Mr. Hardy to work with his clients to fill space, build higher value on future sales, and catch investors at different parts of the deal-making continuum.

In less than 18 months with Crexi, the team has gained:

“With more leads, we can afford to be judicious with whom we close. Crexi not only helps me close more deals but also to positively impact the lives of my clients and my community. This year, I’m honored to receive an award from the Chicago Assoc. of Realtors, and Crexi has much to do with it.”