How an East Coast Broker Closes Deals 325% Over Reserve with Auction
Meet Deniz Senyurt
Deniz Senyurt, CCIM, is an award-winning and highly accredited commercial broker with Coldwell Banker Commercial. She has vast experience in medical office, retail, and industrial property sales and leasing and currently serves as Chair of the Northern Virginia Association of Realtors (NVAR) Commercial Council and Board Member of the Mid Atlantic Real Estate Marketing Association (MAREMA).
With three Masters degrees and a spread of awards, including the 2023 – 2024 Crexi Platinum Broker Awards, Ms. Senyurt helps her clients navigate the difficulties and hurdles of investing in the U.S. and has a knack for finding good investment alternatives for her clients.
Painting the Scene
Ms. Senyurt began her Crexi journey in 2019 after seeking an all-in-one commercial real estate tool that was broker-friendly and provided national exposure for her clients' listings. After she found great success with PRO, she began exploring Crexi Auction as a viable tool for selling the properties she represented.
Deniz executed her first auction with Crexi in early 2023 and was immediately struck by the seamlessness of the experience, Crexi's transparency and team support, and the success of the auction. Since then, Ms. Senyurt has partnered with Crexi on multiple auctions, successfully executing her deals and delivering value to her clients.
"Crexi is a dedicated partner to us, making calls to leads, and ultimately successfully closing [often] higher than the seller's asking price."
- Trackable Marketing Metrics: Crexi Auction's advanced machine-learning tools and precise targeting propelled Ms. Senyurt's properties to a broad spectrum of qualified bidders. With detailed, tech-powered marketing tracking, these tools empowered Ms. Senyurt with real-time insights to dynamically adjust strategies and maximize market engagement, able to reach out within minutes of a buyer indicating interest.
- Data-Driven Actions: Using Crexi, Ms. Senyurt leveraged data from over 153 million property records, enriched with advanced demographic insights and market trends, to best advise her clients and list each property in the most advantageous light. This data-driven strategy not only refined marketing tactics but also helped heighten bidding competition among investors, ensuring each auction was meticulously designed to achieve the best possible results.
- Dedicated Team Support: By combining dedicated expertise with the above tech-driven insights, Crexi's partnership with Ms. Senyurt ensured that every auction property's marketing plan was strategically positioned to maximize exposure and interest and ultimately enhance ROI.
"Every time I'm on Crexi, there's something new to use. For Auction, [Crexi] was way more involved in the sales process, helping us brokers and supporting [us]. If you're not using Crexi, that's good! Why should I share my secret sauce?"
Learn how Deniz Senyurt promotes her listings and uses Crexi Auction to close her deals at an average of 325% over reserve.
