How One Broker Landed 50K+ National Leads with Crexi

Laurence Bergman is a founding member of NAI Bergman, a licensed real estate broker in Ohio, Kentucky, and Georgia, and a multi-year Crexi Platinum Broker Award winner. Larry leads business and client development, NAI Bergman licensee supervision, acquisition/disposition representation, and transactional activity. He and his team have worked with, among other notable clients, State Farm Insurance Companies, Aldi Foods, Tire Discounters, Morris Furniture, Dave & Busters, Sears, Golf Galaxy, and the Taco Bell Franchise. 

Painting the scene

As a a leader within NAI's global network, Mr. Bergman oversees transactions in multiple jurisdictions. He sought a better way to market his company's properties to a nationwide pool of prospective investors, supporting NAI Bergman's national reach and helping his clients successfully close deals.

Mr. Bergman discovered Crexi in late 2018 and was an early adopter, immediately recognizing the value for the cost in the platform. In the years since, NAI Bergman has been one of Crexi's most active producers, using PRO tools to accelerate its deal pipeline and access to a robust pool of interested, viable buyers.  

“I do a lot of transactions, and it’s important to not depend on any single [tool], but I had a choice of only one provider, it would be Crexi.” 

As Crexi PRO users, Mr. Bergman and the NAI Bergman organization have enjoyed national exposure, enhanced lead management capabilities, and insightful data tools to help them provide the highest value to their clients.

• National Exposure: Advanced search optimization and dedicated email blasts showcase NAI Bergman's properties to highly-targeted investors who are most likely to pursue their listings, all without any extra effort on the brokers' part.
• Lead Insights & Analytics: Simplified and powerful lead management tools provide real-time information, allowing brokers to allocate energy efficiently and engage with the most viable prospects.
• Comprehensive Data Tools: Crexi's library of nationwide CRE property records and sales comps and on-page analytics allow Mr. Bergman and his team to instantly understand local market trends and provide the most value to their clientele.

Since signing up for PRO, Mr. Bergman’s team has seen:

“We owe it to our clients to have the tools necessary to be successful, and there’s no question you get a return on your investment in being part of [Crexi]. If you're in the business to be a full time practitioner and expert and represent your clients well, you should get PRO.”

Interested in learning more about Crexi PRO? Check out our broker plans.