How PRO Helped ‘The Man with Square Feet®’ Close $33M+ in Deals
Meet John Jay Schwartz
John Jay Schwartz, MCR, RPA, IBC, also known as “The Man with Square Feet®,” is a Richmond, Virginia-based commercial real estate broker with over 50 years of experience. With a career spanning 43 states and delivering over 50 million square feet of transactions, John specializes in consulting, strategic brokerage, transaction management, and REO management. He has a proven track record of delivering value to clients across diverse asset classes, from retail, office, industrial, data centers, and flex spaces to land for development.
Painting the Scene
Despite decades of success, John faced challenges in efficiently generating leads and managing client interactions in an increasingly competitive commercial real estate market. He needed a platform to enhance the visibility of his listings, automate updates, and improve lead follow-ups—all critical for maintaining his reputation and closing deals.
John first discovered Crexi at an ICSC conference and was immediately impressed by its suite of tools tailored to his size of commercial real estate company. Crexi’s automation features, lead management capabilities, and data-driven insights stood out as a solution to enhance his business efficiency and results.
“Crexi provides a service to you that gives you the information you need to grow your business.” - John Jay Schwartz
Results
Since adopting Crexi, John has seen measurable improvements in his business:
• Increased Lead Conversion: Crexi’s automated lead delivery system helps John connect with high-quality prospects. For instance, John picked up a significant land deal in Caroline County through an inbound lead on Crexi. He sold the property shortly after connecting with another Crexi-found prospect from a separate listing in the same area.
• Time Savings and Automation: Automated listing updates allow John’s team to respond to inquiries quickly, send reminders to prospects, and streamline internal workflows. “In this business, you can never get enough information. Crexi gives me tools I need to succeed—automated updates on views, lead contact information, and more context on every potential connection.” His team maintains a healthy pipeline of opportunities by reviewing and following up on Crexi leads regularly.
• Expanded Deal Volume: Crexi has helped John’s team facilitate multiple transactions, including high-value deals sourced directly through the platform. John highlighted, “We’ve done a good number of deals from people who’ve seen my signs and approached me through Crexi, and I get all their information through the platform.”
With Crexi PRO, he’s achieved $33M in properties sold, over 2,600 unique leads, and an 80% list-to-close rate.
“If you’re thinking about Crexi, do it. It’s a valuable source of information that can help you grow your business—just make sure your product is visible and follow up with the leads they provide!”
It's a necessity; sign up for a demo of Crexi PRO today.
