Marketing, Managing, and Making Business

Podcast

The Crexi Team

March 6, 2024

a riverside neighborhood in Nashville, Tennessee

This episode explores the budding world of microunits and mastering self-branding with Tyler Cauble, Founder and CEO of The Cauble Group.

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.

Host Jessica LaRusso interviews Tyler as he shares his journey from selling knives to building a successful career in the commercial real estate industry, starting his own brokerage, tapping into value-add investments in Nashville, and writing a best-seller guide to investing in CRE.

Tyler also emphasizes the importance of knowing and serving local communities and shares how to leverage methods to build trust, opportunities, and brand recognition through strategic marketing and strong relationships in the commercial real estate space.

Their wide-ranging conversation includes:

Introduction and Guest Background
Tyler Cauble’s Career Journey
Founding of The Cobble Group
Investment Principles and Market Trends
Exploring Microunits in Commercial Real Estate
Building a Recognized CRE Brand on YouTube
The Journey of a Boutique Brokerage Firm
The Power of YouTube in Global Reach
The Misconception: Brokers are Marketers, Not Salespeople
The Power of Content Creation in the CRE Business
The Art of Choosing Topics for Content Creation
Building Brand Trust: A Delicate Process
The Importance of Consistency in Content Creation
The Role of Mentors in the Commercial Real Estate Industry

Prefer video? The episode also lives on our Youtube page:

About Tyler Cauble:

Tyler Cauble is a native Nashvillian that has not only been a witness to the city's tremendous growth, but has also played a key role in it through his developments, renovation projects, and volunteer work throughout the community.

His commercial real estate career began in the Fall of 2013 as the in-house leasing agent for a Nashville development firm. After stabilizing the company’s shopping center and office assets, Cauble began taking on 3rd party work and put together his first development deal: 42 for-sale townhomes in Bellevue.

Then, in February of 2018, Tyler launched his best-selling book, Open for Business: The Insider’s Guide to Leasing Commercial Real Estate, and founded the East Nashville-based commercial real estate brokerage, The Cauble Group. Later that year, he and his partners founded Parasol Property Management to serve the management needs of his investment clients.

Since 2019, Cauble has been raising capital for value-add investments in the Greater Nashville area, providing high-quality commercial space at affordable prices - a much-needed solution for Nashville’s entrepreneurial community.

About Crexi:

Crexi is transforming commercial real estate with advanced, integrative technology and data analytics designed to accelerate every CRE stakeholder’s success. From trading properties to machine-learning-powered industry Intelligence, Crexi’s intuitive CRE solutions accelerate transaction velocity and have empowered over 2 million monthly users to close $650 billion in deals and market over $5.5 trillion in property value.