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Software Teams Are the Guinea Pigs for Commercial Real Estate’s Future

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The Crexi Team

August 22, 2025

An astronaut explores a digital looking world with numbers, evoking the future of technology and data

Check out the article below, originally posted in Commercial Observer, where our CTO Oded Noy explains how software teams offer a preview of what’s next for commercial real estate — and why abundant intelligence will reshape how professionals work, analyze, and advise.


Earlier this month, the CTO Forum hosted a discussion on "Software Development Lifecycle Reimagined: Building in the AI Era", which revealed something fascinating: Software teams are living six months in the future. They're the guinea pig for a transformation that's about to reshape every professional industry — including commercial real estate.

As moderator, I watched three engineering leaders from QA Wolf, Criteria and Crexi describe changes that have nothing to do with code and everything to do with how work gets done. Their insights illuminate what we call abundant intelligence — unprecedented access to analytical capabilities once restricted to a privileged few. What's revolutionary isn't the technology itself, but how it's reshaping who does what work, how quality gets defined, and what professional expertise means.

Software just happens to be the testing ground. The patterns emerging there provide a roadmap for what's coming to CRE and every other knowledge-based industry.

The most striking change is how intelligence tools are reshaping the talent landscape. Chris Daden, CTO from Criteria, described a dramatic shift. Senior developers are becoming exponentially more productive while junior developers gain access to expertise that used to take years to develop.

But here's the key insight: It's not about replacing people. It's about changing what people spend their time on. Senior developers now focus on complex problem-solving and strategic decisions while intelligence handles routine analysis. Junior developers spend more time on code review and understanding what good work looks like, rather than struggling to produce basic functionality.

Jon Perl, CEO from QA Wolf, noted something crucial. "We're seeing people move up the value chain faster. What used to be junior work for two years is now six months, but they're doing more sophisticated work sooner."

This exact pattern is starting in commercial real estate. Experienced brokers and analysts will gain exponential leverage — processing more deals, evaluating larger datasets, focusing on relationship building and strategic advisory work. Meanwhile, newer professionals will access sophisticated market analysis and underwriting capabilities immediately, but they'll need to learn evaluation and client advisory skills much faster.

The question isn't whether this happens in CRE. Rather, it's how quickly professionals adapt to working at a higher level of analysis and client service.

Perhaps the most important insight from our panelists was how quality control is evolving. Chris Smith, vice president of systems engineering at Crexi, explained that traditional pass/fail testing is becoming inadequate. Instead, teams now generate multiple high-quality options and use human judgment to select the best approach for each specific situation. This represents a fundamental shift from "Is this correct?" to "Which of these good options works best for our specific needs?" Intelligence provides the analytical foundation, but professional expertise determines what factors matter most.

The panelists described building "evaluation frameworks" — systematic ways to assess multiple viable approaches rather than seeking single perfect answers.

This evolution is already beginning in property analysis and deal evaluation. The most sophisticated CRE professionals are moving beyond rigid valuation models toward nuanced, context-aware analysis. Instead of seeking algorithmic property values, they're using intelligence to generate multiple scenarios, comparable analyses, and risk assessments that they evaluate and refine.

Success comes from transparency in process rather than black-box recommendations. Clients trust professionals who can show how intelligence identified specific market factors, demographic shifts, or comparable properties — then explain why certain factors matter most for their specific situation.

The panelists agreed on a crucial point. The most successful teams aren't trying to automate away expertise, but instead amplify it. Intelligence handles data processing and routine analysis, freeing professionals to focus on judgment, strategy and complex problem-solving.

But this requires what Daden called "cultural change." Teams had to learn new workflows, develop evaluation skills, and rethink what their highest-value activities actually are. The companies succeeding invested heavily in helping people adapt to working at a higher level.

CRE professionals face the same transition. Intelligence will handle comparable property analysis, market data processing, and routine underwriting calculations. The professionals who thrive will be those who embrace intelligence as an analytical foundation while deepening their expertise in areas that require human judgment such as market nuance, client relationships, deal strategy and risk assessment.

The software leaders at our forum weren't describing some distant future. They were sharing changes that happened in the last three months. Their experiences provide a preview of workplace transformation that's about to accelerate across every knowledge-based industry.

For CRE, this means the changes are already beginning. The question isn't whether abundant intelligence will reshape how properties get evaluated, deals get structured, and markets get analyzed. The question is whether CRE professionals will learn from software's experiment and adapt proactively to working at a higher level of analytical capability and client service.

Software teams have shown the path: Embrace intelligence as an analytical foundation, develop stronger evaluation and advisory skills, and focus on the uniquely human elements of professional expertise. The transformation isn't about replacing professional judgment. It's about providing unprecedented analytical capabilities that amplify human expertise and expand professional reach.

The guinea pig experiment is complete. The results are clear. Now it's CRE's turn.

Oded Noy headshot

Oded Noy is chief technology officer of data platform Crexi.

Explore how AI is reshaping commercial real estate investment in real time: browse Crexi's marketplace to find your next investment. 

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