2-4 Units Only: Owning a CRE Hyper-Niche

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This podcast episode focuses on multifamily and owning a hyper-niche of CRE with Elizabeth and Ian Maddox, Co-Founders of The 2-4 Units Specialists.

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. 

In this episode, Crexi’s Yannis Papadakis sits with Ian and Elizabeth to break down how they became the dominant players in Los Angeles’ 2-4 unit apartment scene, current macroeconomic trends, development tips and tricks, and much more. Their wide-ranging conversation includes:

  • Early lessons learned and how to deal with rejection
  • What is a hyper-niche and how to focus on one
  • Players in Los Angeles multifamily and what informs their investment strategy
  • The impact of macro-economics on LA’s multifamily space
  • Why opt for real estate as a more stable investment vehicle
  • And much more!

Listen to the episode here:

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About Ian & Elizabeth Maddox:

Elizabeth and Ian Maddox, a husband/wife duo, are the owners of The 2-4 Unit Specialists, a brokerage in Los Angeles that specializes in small multi-family sales, leasing, and management with an emphasis on new construction. With over $350 million sold and thousands of units rented, The 2-4 Unit Specialists are experts in all things related to duplex, triplex and fourplex investments.

Elizabeth got her start in real estate as early as 18 years old, earning her real estate license at a young age. While at UCLA, she began work at Marcus and Millichap, which served as the foundation for her real estate career. Thousands of cold calls later, Elizabeth made the decision to merge her love for commercial investing with her passion for smaller multi-family properties- resulting in The 2-4 Unit Specialists. Her goal was to bring a more residential, heartfelt touch to the apartment industry while maintaining the sophistication and smarts of a large commercial brokerage.

Ian joined the team shortly after, coming from a career in the advertising and television world. Ian’s eye for marketing and top-tier branding was responsible for transforming The 2-4 Unit Specialists into the well-known brand it is today. He’s earned a name for himself within the industry as a  capable and versatile deal maker. It’s not uncommon to find Ian up on a roof or under a crawl space, getting his hands dirty to help carry a deal across the finish line.

In 2015, when the new construction small apartment boom began, Elizabeth and Ian were at the forefront- selling the very first one of its kind, then the next, then the next, beating out historical records each time. They presently hold more than 15 all time sales records across Los Angeles. Now the team works with more than 50 of LA’s best real estate developers, advising on everything from start to finish – from floor plans and design, to maxing out rents and resale value.

Together, Ian and Elizabeth run the brokerage with a great team in place, while also enjoying their journey as husband, wife, and mom and dad. Making them a true Mom and Pop shop while transacting at a volume that puts them in the top 1% nationwide. They have 2 kids, keeping them just as busy at home as they are at work. 

About Crexi:

Crexi is transforming commercial real estate with advanced, integrative technology and data analytics designed to accelerate every CRE stakeholder’s success. From trading properties to machine-learning-powered industry Intelligence, Crexi’s intuitive CRE solutions accelerate transaction velocity and have empowered nearly 2 million monthly users to close $330 billion in deals and market over $2 trillion in property value.

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