Commercial Real Estate’s Digital Marketing Revolution

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This episode of The Crexi Podcast uncovers the latest happenings in CRE digital marketing with Crexi’s CMO, Courtney Ettus.

The Crexi Podcast explores various aspects of commercial real estate in conversation with top CRE professionals in the industry. In each episode, we feature different guests, tapping into their wealth of expertise and exploring the latest trends in the world of commercial real estate. 

In this episode, Crexi’s Lilah Abrams sits down with Courtney to discover what’s happening in digital marketing, how brokers have historically marketed their assets, and the potential exposure that new marketing tools can offer commercial real estate professionals. 

Their wide-ranging conversation covers:

  • The significant role psychology plays in successful marketing and how to reach commercial real estate buyers and tenants where they are.
  • How surprise and delight can create affinity between your brand and your audience, ultimately converting them to clients.
  • Exciting new digital tools in the marketing space and how brokers can take advantage of these tools.
  • How today’s commercial real estate professionals are embracing technology at a faster rate than ever.
  • And much more! 

Listen to the episode here:

Prefer video? The episode also lives on our Youtube page:

About Courtney Ettus:

Courtney leads Crexi’s marketing with 25+ years’ experience in marketing strategy for Fortune 500 businesses and start-ups. Prior to joining in 2018, Courtney served as CMO of Greenfly, Inc., a venture-backed SaaS content delivery platform. For 10+ years prior, Courtney led global media for Visa, Bank of America, Beats by Dre, Slack, Luxottica, BP, and Emirates Airlines, among others. 

She spent her first 10 years at Kenneth Cole Productions, Inc. As VP of Global Marketing she directed global marketing strategy and ran the in-house agency. Courtney achieved her BA in Psychology from the University of Michigan, Ann Arbor, and her BA in Executive Management from Babson College.

About Crexi:

Crexi is CRE’s fastest-growing marketplace, advanced technology and data platform dedicated to supporting the CRE industry and its stakeholders. From searching for properties to Intelligence, our easy-to-use platform is designed to help buyers, tenants and brokers close deals faster than ever imagined. With millions of users and trillions in property value, Crexi is your solution for CRE success.

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Crexi makes CRE easy by consolidating the entire commercial real estate process into a single ecosystem.

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