PRO Perspective: Running Your Own Brokerage

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Our August 19th PRO Perspective features Cathy Jones, Michelle Hudson, and Patricia Loveall sharing their brokerage managing experience.

Crexi’s PRO Perspective series explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the industry. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. 

In this episode, Crexi’s Kyla Dickman and Jessica LaRusso sit with Cathy, Michelle, and Patricia to discuss the ins and outs of starting, growing, and managing a brokerage. This female-led panel deep-dives into topics ranging from first-time broker advice to how to attract and hire the best talent for your firm. 

Key Takeaways

  • New developments in CRE Tech have allowed smaller firms to compete on a more level playing field as larger brokerages.
  • Over the years, the commercial real estate business has become more collaborative: your competition is also your friends and peers, and good relationships are among the most crucial aspects of your brokerage’s business. 
  • An increase in data availability is becoming one of CRE’s most powerful tools.
  • Mentorship makes a considerable difference in the start of any broker’s career. Mentors will provide you with opportunities, lessons, and a way to explore your strengths and define your values.
  • When building your brokerage team, it’s essential to bring together a diverse group with different skills and perspectives. A group with varying levels of expertise and backgrounds will allow your brokerage to provide higher overall transaction value to your clients.

Listen to the episode here:

Prefer video? Check out the episode on Youtube:

About Cathy Jones:

Cathy Jones works with over 30 years of commercial real estate and finance experience, specializing in investment sales and leasing, oversight of CRE and investment holdings, property management, market analysis, financing, corporate cash management, contract negotiations, and business development.

Ms. Jones and her Investment Services Group (ISG) have successfully overseen more than $1.7 billion in transactions. Jones formed Sun Commercial Real Estate, Inc., in 2006. Today, the company operates three offices in Arizona, California, and Nevada and is the top woman-owned brokerage in the greater Las Vegas CRE marketplace.

Jones has been an active member of SIOR since 2016, serving as part of the Independent Brokerage Group (IBG) and as a resource in multiple articles from the SIOR Report. In 2018, she was named Top Producer in the Office Specialist-Independent Brokerage category and was also named as SIOR’s Top Office Investment and Office Sale Transactions of 2018.

About Patricia Loveall:

Patricia is an EVP and shareholder at Kidder Mathews and serves her clients with thirty-five years of commercial real estate experience. Patricia has been a consistent “Top 10% Producer” at Kidder Mathews and holds an SIOR designation signifying her industry-leading expertise and standards. 

Loveall specializes in corporate real estate services as well as leasehold and fee acquisitions and dispositions. She has represented organizations, including Weyerhaeuser, PACCAR, Univar USA, and Unisource. She has led sales and leasing transactions covering 20 million square feet of office and industrial spaces and land sales above 1,000 acres.

About Michelle Hudson:

Michelle is the Principal and Co-Founder of Hudson Peters Commercial and serves with over 15 years of commercial real estate experience. Hudson specializes in industrial and manufacturing facilities with deep expertise in sales and acquisition of investment properties and structuring sale/leasebacks across asset classes. 

Before founding Hudson Peters Commercial, Michelle ranked as a consistent top producer during her fifteen-year tenure at Burr & Temkin Commercial and Henry S. Miller Commercial. She is regarded as one of the top brokers in her region and has closed over $1 billion in leases, property, and investment sales in her career.

About Crexi:

Crexi is a commercial real estate (CRE) property marketing and deal management platform that combines an active marketplace for sale and lease properties with powerful property marketing, deal management, and market intelligence tools designed to help brokers, buyers, and tenants eliminate time-consuming processes and close deals faster. 

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Shanti Ryle
Shanti Ryle

Content Marketing Manager

Shanti leads Crexi's content marketing strategies with 7+ years of content development experience, creating everything from blog posts to award-winning podcasts. Previously, she worked on content teams at Snapchat, Weedmaps, and HopSkipDrive as well as developed copy, articles, and media for freelance publications.

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