

Hyatt Place Keystone / Dillon
Hospitality | 103 Keys
Marketing description
Cushman & Wakefield’s Hotel Group has been retained to offer for sale the fee simple interest in the 103-room Hyatt Place located in Keystone, Colorado – one of the most robust tourism destinations in Summit County and the State of Colorado. The property is a six-story, 2018-renovated, full-service hotel that is ideally located along US Highway 6, Keystone’s main thoroughfare that travels through the ski-town, and within walking distance to the base of Keystone Resort, the fourth most visited ski resort in the United States. Additionally, the property is the only flagged hotel in the City of Keystone, leaving for little to no competition because of the lack of branded hotel supply in the market. The Hyatt Place offers investors the opportunity to acquire a 103-room, upscale property in a premier leisure destination with year-round recreational activities and little competition.
Investment highlights
PROPERTY
Non-union
Hotel would be sold free and clear of existing debt and unencumbered of management – providing maximum flexibility to a new owner in the operation and capitalization of the property.
Opportunity to increase RevPAR to competitive set standards and exceed performance of competition through strong hands-on management and increased marketing.
Opportunity for a new owner to reduce operating expenses and increase Net Operating Income.
Property underwent extensive $8.5 million (+/- $82,000/key) renovation, repositioning the asset from the independent Inn at Keystone to a Hyatt Place from 2017 through 2018.
Rebranding marked the first significant hotel brand in Keystone.
Focus on the guest rooms, public spaces, lobby/bar, back-of-house and information technology and systems.
Full interior makeover of all guest rooms as well as substantial enhancements to common areas, all with a modern rustic design aesthetic.
New fitness center, an alternative grab-and-go dining option, new outdoor communal spaces, and a more functional main lobby with an open floor plan.
BRAND
Hyatt Place is a highly desirable flag by both investors and consumers alike.
Only flagged hotel in Keystone
The next closest options are in Frisco, Dillon, and Silverthorne.
Only Hyatt-Place-branded accommodations in a 69-mile radius, with the next closest located in Downtown Denver.
LOCATION
Ideally located at the base of Keystone Resort – the fourth-most visited ski resort in the United States.
The new addition of the lift-served Bergman and Erickson Bowls opened skiers and riders to the vast acreage of terrain that was previously only accessible by hiking, skinning, or riding a Sno-Cat.
Commonly seen as the ultimate family resort destination in comparison to the higher-profile, world-class, ski resorts including Breckenridge, Arapahoe, Vail, Aspen, and Copper Mountain, Among others.
Conveniently located along US Highway 6, Keystone’s main thoroughfare that also serves as a feeder system to Interstate-70 and provides direct access to Denver and all of Summit County.
Within walking distance to all of Keystone’s top attractions and demand generators including River Run Village, the Peru Express Lift, Keystone Lake, Lakeside Village, and the Keystone Conference Center, among others.
Leisure Market
Guests can experience the year-round recreational activities the region has to offer including biking, camping, fishing, hiking, ice skating, whitewater rafting, boating, and golfing, among others.
High barrier-to-entry market with a lack of branded hospitality product.
Lack of branded hotel product and overall low hospitality supply in the submarket allow for the property to operate with minimal competition.
Nearby resorts and independent establishments are not likely to compete with the property due to different asset class categorization/segmentation (upscale vs. luxury).
Located less than two hours from the Denver MSA, which boasts a population of approximately 3 million people as of 2024.
Located within a 7-hour drive of some of the largest cities across the Western and Southwestern U.S. including Salt Lake City and Albuquerque.
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