Super 8 by Wyndham Show Low
Huge Value-Add Conversion Opportunity | Hospitality | 69 Keys
Marketing description
PHC Hotel Advisors is pleased to present a brand conversion and repositioning opportunity in Show Low, Arizona, involving the existing Super 8. The Super 8 Show Low is a three-story, interior-corridor box with an elevator, offering an ideal physical layout for any midscale brand repositioning.
Strategically located along Highway 260, one of the primary entry corridors into Show Low, the property benefits from exceptional visibility and ease of access—positioned as one of the first hotels travelers encounter upon entering the city. This visibility captures consistent transient, leisure, and business traffic drawn to the White Mountains region and nearby outdoor recreation areas.
Show Low continues to experience notable population and economic growth, supported by expanding healthcare infrastructure, tourism, and second-home development. Over the past decade, the city’s population has increased by approximately 15%, with hospitality demand growing alongside rising visitation from Phoenix, Tucson, and Albuquerque. The White Mountains area remains a supply-constrained lodging market, further strengthening the outlook for a midscale or upper-midscale repositioning.
The property currently offers 66 units and can be expanded to 69 keys through renovation. A well-executed brand conversion and repositioning program demonstrate potential to increase annual revenue to between $1.5 million and $1.8 million, generating an estimated equity build in the range of $6.1 million to $7.0 million, depending on the quality of renovation and the brand selected.
This offering is underwritten as a comprehensive repositioning, not a continuation of existing Super 8 performance, highlighting the significant value creation potential in an attractive, high-barrier-to-entry market.
Investment highlights
Property Overview
Existing Super 8 hotel located in Show Low, Arizona, within the scenic White Mountains.
Three-story, interior-corridor box design with a guest elevator, ideal structure for midscale repositioning.
66 existing units, with potential to expand to 69 keys through strategic renovation.
Positioned along Highway 260, one of the first hotels travelers encounter when entering Show Low—excellent visibility and drive-by exposure.
Market Highlights
Show Low has experienced approximately 15% population growth since 2015, outpacing many comparable Arizona communities.
The region is a supply-constrained hospitality market, driven by strong seasonal, leisure, and year-round drive-to demand.
Visitor activity supported by proximity to the White Mountain Apache Reservation, Sunrise Park Resort, and extensive outdoor recreation.
Expanding healthcare, residential, and tourism infrastructure continues to drive sustained local economic growth.
Value-Add & Investment Potential
Significant brand conversion potential to a midscale or upper-midscale flag (e.g., Sleep Inn or comparable).
Opportunity to reposition and fully renovate, enhancing ADR and RevPAR performance metrics.
Projected revenue growth to $1.5 million–$1.8 million annually following renovation and rebranding.
Equity build potential estimated between $6.1 million and $7.0 million, depending on quality of renovation and final brand selection.
Asset underwritten as a complete repositioning, not a continuation of Super 8 operations, representing a true value creation opportunity.
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