SpringHill Suites Waco Woodway
3x Multiple | +$90 RevPAR | Baylor University
Marketing description
Matthews is pleased to present the exclusive listing of the SpringHill Suites Waco Woodway, an
82-key, institutionally owned asset. The property has demonstrated consistent performance,
averaging $2.8M in room revenue over the past four years with a RevPAR of $94. Built in 2009
and renovated in 2019, the hotel is offered at $8,500,000, supported by trailing twelve-month
room revenue of $2.73M.
While the hotel maintains a strong baseline, it is currently absentee-owned and operated by a
third-party management firm based in Columbus, OH. This provides significant upside for a
hands-on owner/operator to scale costs and drive top-line revenue through more intuitive,
localized revenue management.
The property is located within a 5–7 mile radius of Waco’s primary demand drivers, including the
Magnolia Market at the Silos and Baylor University. As a Big 12 institution with over 20,000
students, Baylor generates consistent year-round demand via athletics, graduations, and
academic events. Additionally, the hotel benefits from proximity to major healthcare anchors
such as Baylor Scott & White Medical Center – Hillcrest and Ascension Providence Hospital,
ensuring stable occupancy from medical-related travel.
Waco’s economic outlook is bolstered by over $1.4B in downtown redevelopment, featuring a
new convention center, the Barron’s Branch district, and a planned sports and entertainment
complex. These initiatives are expected to create thousands of construction jobs and more than
3,000 permanent positions, providing a strong tailwind for future hotel demand growth.
For additional information, please contact the listing agents. We kindly request that you do not
contact hotel staff, management, or ownership directly; all tours and inquiries must be
coordinated through the listing team.
Investment highlights
Prime Location Near Baylor University
The hotel is located within 5 miles of Baylor University, a 20,000+ student Big 12 institution, as well as the Baylor Scott & White healthcare system, one of the largest healthcare networks in Texas.
Institutionally Owned & Operated
The property presents an opportunity for a hands-on operator or local hotelier to improve operating efficiency, reduce expenses, and increase profitability of a Marriott-branded asset generating a $94 RevPAR.
Major Projects & Development
Major projects such as the $1.4B downtown redevelopment and the new sports and entertainment district are expected to bring thousands of construction and permanent jobs to the area, supporting fulture demand growth.
Consistent Performance
The property has consistently generated RevPAR above $94 over the past four years, reflecting stable performance and steady demand.
Value-Add Upside
By capturing operational efficiencies and normalizing margins to market standards, a new owner can target a projected NOI of $800,000.
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