The 28 Best Tips for Commercial Real Estate Marketing

Key Takeaways

• Commercial real estate marketing in 2025 blends traditional relationship-building with digital-first tools like AI, virtual tours, and automation to reach and convert prospects more effectively.
• A strong marketing plan starts with data-driven market research, clear KPIs, and adaptability to evolving compliance and audience behaviors.
• Digital presence is critical—websites, SEO, CRE platforms like Crexi, and high-value content now function as the “first showing” for most prospects.
• Measuring success means tracking engagement and outcomes through integrated tools like Crexi Intelligence, Google Analytics, and CRM platforms to refine strategies in real time.

Commercial real estate marketing consists of a lot of layers. One must show potential ROI for the commercial property, connect with qualified buyers, tenants, or investors and provide all the information a stakeholder needs in order to make an informed decision - and it must be done in a short, concise and clear way. 

To add more complexity to the matter, marketing a listing now needs to blend in-person engagement with digital tools like AI-driven ads, virtual tours, and automation. 

Tech adoption and the desire for more advanced tools is not expected to slow down anytime soon and we’re certainly anticipating a smarter, more efficient future, especially when it comes to marketing for CRE.

The Marketing Mix of Commercial Real Estate

The classic 4 Ps of commercial real estate - Product, Price, Place, Promotion - still apply in 2025. But today, they look a little different:

• Product: There’s rising demand for sustainable, green-certified buildings. Commercial real estate properties that highlight energy efficiency or wellness features are sure to stand out.
• Price: Investors and tenants alike expect transparency - market comps and clear cost breakdowns will help to build trust.
• Place: CRE listing platforms like Crexi are now as important as location signs or mailers. Being discoverable online should be priority number one.
• Promotion: Precision rules. Instead of broad print campaigns, smart brokers are running geo-targeted ads and leveraging social networks like LinkedIn like never before.

Taking the updated blend of in-person relationships and digital presence, here are our tips on how to help your property stand-out against the competition.

28 Commercial Real Estate Marketing Tips for 2025

1. Enhance Your Online Presence With a Professional Website

Your website is still your digital storefront and prospects expect more than static photos these days. High-resolution images, virtual tours, and AI-generated video walkthroughs give potential buyers or tenants an immersive experience before they step on-site. 

Mobile-first design is also a must. CRE professionals and working on the go are essentially synonyms.

2. Develop Dedicated Websites for Individual Properties

Single-property sites remain one of the best marketing strategies for showcasing listings. You can enrich these with drone footage, 3D models, and interactive neighborhood maps. 

Pairing that with SEO targeting for hot CRE markets in 2025 helps properties rank higher in search engines. A simple search for targeted keywords and phrases and adding them to your sites meta descriptions will help capture active search intent and help your listings show up for the prospects most likely to engage.

3. Execute Targeted Email Marketing Campaigns

Email is still one of the most effective CRE marketing tactics. It’s important to personalize this outreach though. Segment campaigns by property type or region, and use AI tools to suggest subject lines that maximize open rates.

PRO TIP: Share value beyond listings, including market insights, tax incentives, or local market reports to build credibility while nurturing leads.

4. Promote Listings on CRE Portals

Platforms like Crexi connect you with millions of active buyers and tenants every month. Optimize listings by blending SEO-friendly keywords with rich media. Just be sure to not skip Tips #1 and #2. With rising competition, properties with complete, media-rich profiles consistently see more leads.

5. Implement an Effective SEO & GEO Strategy

We’ve already mentioned SEO a few times now so to truly solidify its importance, we’ve given it its own tip. Ranking high on search engines is still critical - even in the age of AI. There’s a slight update to SEO’s focus though, which has  shifted toward long-tail keywords tied to intent. For example, phrases like these can attract more leads:

• “sustainable office space in Los Angeles”
• “turnkey retail lease downtown Miami 2025” 
• “Austin industrial warehouse near airport”
• “Chicago Class A multifamily”
• “Miami retail space with high foot traffic”

Publishing blogs or thought leadership pieces that link back to your listings is another way to strengthen authority and boost discoverability. Alongside traditional SEO, it’s now equally important to consider Generative Engine Optimization (GEO) so that your listings, content, and property details are structured in ways that make them easily searchable and accurately surfaced by AI’s large language models (LLMs) powering generative search tools. GEO is still on the newer side and evolves every day so it's important to keep a pulse on the top level strategies experts are recommending.

6. Engage and Inform With High-Value Content

Content is still king, but variety matters more than ever. A strong marketing strategy should include quality content such as:

• Market breakdown blogs
• Short-form videos for LinkedIn,
• TikTok snippets for quick property highlights

Investors and tenants alike value content that helps them make decisions - whether that’s a data-driven guide or a behind-the-scenes video of a property’s development.

7. Utilize Social Media to Expand Your Reach

LinkedIn remains the top platform for CRE. However, TikTok is gaining traction with short, visual storytelling. Share drone clips, deal announcements, or thought leadership posts to reach a broader audience. Consistency is key with these platforms though so if you only have time to dedicate to one platform, we suggest LinkedIn. Be sure to consistently provide updates, authentically engage and share value added content to stay top of mind and a ‘must follow.’

8. Enhance Visibility With Press Releases

Press releases remain a cost-effective way to announce new projects, acquisitions, or major leases. Distribution through digital PR channels also boosts SEO and GEO, helping your news rank in search engines and LLMs. 

9. Drive Traffic With Paid Search Advertising

Paid search campaigns are still powerful, but costs have climbed. Geo-targeted campaigns and retargeting ads deliver better ROI than broad spending. For example, targeting “Boston life sciences lab lease” will bring in higher-quality leads than generic keywords.

10. Apply Geo-Targeting in Your Digital Ad Campaigns

Geo-targeting (not to be confused with the aforementioned GEO) lets you tailor ad content by market. A campaign for warehouse space in Dallas can emphasize distribution hubs, while one in Miami might highlight port access. With ad platforms now offering refined radius and neighborhood targeting, your dollars go further by aligning ad copy with local market dynamics.

11. Network at Industry Events

Face-to-face networking hasn’t gone away. Whether you’re at a national conference or a local chamber event, show up with a polished elevator pitch and property highlights ready to go. These conversations often provide the runway that ultimately leads to partnerships and deals that no digital campaign can replace.

12. Leverage Print Media in Trade Journals

News outlets such as GlobeSt and CCIM Quarterly still carry weight with industry insiders. Even with margins being slimmer these days, its good to still consider print media as an influential marketing tactic. Pair ads or thought leadership articles with digital campaigns to reinforce credibility. Additionally, adding in a component such as a QR code in print can help bridge offline attention to your online listings.

13. Showcase Your Properties With Video Marketing

In case you weren’t paying attention before, video and enriched media is essential for today’s marketing mix. Drone tours, professional walkthroughs, and short-form highlight reels help listings stand out. AI-generated video tours provide a cost-effective way to produce polished content at scale. 

14. Harness the Power of Virtual Reality (VR) Tours

VR tours are becoming the norm for those that are trying to reach out-of-state investors. VR tours can help save time for all parties though and differentiate your property from competitors who only rely on photos.

15. Develop a Mobile Marketing Strategy

We don’t need to state it again but we will, CRE professionals are synonymous with working on the go. All marketing materials should be designed with smartphones in mind. That includes property pages, emails, and even SMS alerts for new listings. Mobile-first marketing makes engagement easy and ensures prospects don’t drop off due to clunky design.

16. Engage With Local Businesses and Communities

CRE deals are often tied to the vitality of local communities. You can use your site or social channels to:

• Partner with small businesses
• Highlight neighborhood amenities
• Spotlight community initiatives 

These efforts build goodwill and help potential tenants see how a property fits into its surrounding environment.

17. Implement a Referral Marketing Program

Referrals remain one of the most effective ways to generate new opportunities. Incentivize adjacent professionals, like architects, attorneys, contractors, to share leads. A thoughtful referral program turns industry peers into brand advocates who expand your network without heavy advertising spend.

18. Focus on Content Personalization

Providing target audiences with personalized reports, tailored videos, or segmented newsletters are going to resonate more deeply than a one-size-fits-all model. They also often convert far faster than generic campaigns. You can segment your target market by property type, location, or investment profile. Then, tailor messaging accordingly.

19. Utilize Interactive Maps to Contextualize CRE Property Listings

Interactive maps transform a static listing into a dynamic experience. Let prospects zoom in on transit access, nearby retail, or demographic overlays. Crexi provides  built-in map overlays where buyers and tenants can explore the context of an area in real time. This makes it easier to visualize property value beyond square footage. (It’s worth noting that we didn’t include a shameless plug until #19 in this list.)

20. Manage Your Online Reputation

Most of us have been in the position of considering making a purchase but stopped to read the reviews, which either sold you or made you reconsider. Managing online reviews for CRE is no different. People want to feel confident in the decisions they're making and that normally relies on third party validation. So, make sure you:

• Monitor platforms where prospects research your business
• Respond quickly to feedback
• Showcase positive testimonials in your marketing
• Take a professional, solutions-focused approach to negative feedback  

Proactive reputation management builds trust while reinforcing search visibility.

21. Explore Podcasting as a Marketing Medium

Podcasts create a personal touch that few other formats can match. Ideas for CRE podcast topics include:

• Hosting conversations with industry experts
• Discussing local market trends
• Sharing client success stories 
• Featuring behind-the-scenes content
• Providing practical tips or advice
• Delving into key topics like 1031 exchanges or NOI

Second shameless plug: be sure to tune into The Crexi Podcast where we explore the latest trends, innovations and opportunities shaping commercial real estate. New episodes released weekly.

22. Leverage the Potential of Influencers

Thought leaders on LinkedIn and industry-specific influencers now play a bigger role than ever. Partner with voices who align with your target market, and co-create content that amplifies your reach. Authentic partnerships build credibility while expanding exposure to new audiences.

23. Offer Exclusive Deals

Exclusivity drives action. Offering limited-time lease incentives or unique perks motivates faster decision-making. When you tailor offers to the needs of a specific market segment, they can be particularly effective.

24. Integrate Chatbots

While this may not be a top of funnel marketing tactic, incorporating AI chatbots into your site can help to answer questions, qualify leads, and share property details instantly. They provide a simple way to handle first-touch interactions efficiently.

25. Create a Strong Brand Identity

Consistency builds trust. Ways to build a cohesive brand include:

• Ensure your marketing materials, including logos, color schemes, messaging, align across every channel. 
• Clearly communicate your experience, values, and what sets you apart from competitors. 
• Engage with your audience through regular content creation, including articles and social media.
• Provide valuable resources to your audience, like investment guides or market reports, that help keep you top of mind.

26. Encourage Client-Generated Content

Client-generated content carries enormous weight in commercial real estate. Examples include:

• Client testimonials
• Case studies
• Project highlights
• Social media shoutouts 

Get satisfied clients to share their experiences and spotlight them on your site and listings. This content doubles as social proof and a marketing asset you didn’t have to create yourself.

27. Monitor and Adapt to Emerging Market Trends

Marketing tactics are evolving quickly. Stay agile by:

• Monitoring industry reports
• Experimenting with new channels and strategies
• Adopting technologies like AI video tours or TikTok outreach 

Flexibility ensures your marketing strategy stays current and competitive.

28. Sign Up for Crexi

Last but not least, our third and final shameless plug: Crexi PRO. Crexi PRO puts many of these marketing tools under one roof. You gain exposure to over two million monthly users, as well as interactive maps and Intelligence data. Crexi streamlines your commercial real estate marketing in a single platform. Joining is a smart way to turn your CRE marketing efforts into measurable results.

CRE Marketing That Wins in 2025

The landscape of commercial real estate marketing is more dynamic than ever. Buyers and tenants expect speed, transparency, and personalization - and the firms that adapt win the deals.

By balancing classic relationship-building with modern marketing tools, you can stand out in crowded markets. The right marketing strategies go beyond generating leads. Ultimately, they shorten timelines, increase visibility, and build long-term trust.

If you’re ready to take your efforts further, Crexi PRO brings many of these tactics into one platform. From exposure to analytics, it’s designed to help you market smarter in 2025 and beyond.