
Exchange Building
Spaces
Available spaces range from efficient office suites to prominent storefront opportunities, providing flexibility for a variety of commercial users including retail, professional services, medical, and boutique operations. Upper-level suites benefit from elevator access and abundant natural light through the building’s signature window bands, while ground-floor spaces offer strong visibility and direct street presence along Fifth Avenue.
Historic Art Modern Landmark | Prime Downtown La Crosse Location | Multiple Suites Available
Building description
The historic Exchange Building offers a rare opportunity to lease space in one of downtown La Crosse’s most recognizable Art Moderne landmarks. Designed by J. Mander Matson and built in 1940 for the Hoeschler family, this six-story poured concrete building showcases timeless architectural character with its signature curved corner façade, continuous window bands, and detailed geometric ornamentation. The iconic bull sculpture atop the structure reflects the legacy of the Hoeschler family, prominent local real estate developers who played a key role in shaping the community.
Positioned along Fifth Avenue in the heart of downtown, the property delivers exceptional visibility, strong pedestrian traffic, and a highly desirable business address. With approximately 22,719 rentable square feet, the building offers a variety of storefront and upper-level office suites suitable for retail, professional services, medical users, and boutique commercial tenants.
This gross lease opportunity provides flexibility and simplicity for tenants seeking a well-located, character-rich space in a thriving downtown environment. Elevator access, excellent signage opportunities, and surrounding established businesses further enhance the building’s appeal as a premier commercial destination.
Suites now available for your business. Inquire today to secure space in this iconic downtown landmark.
Building highlights
- Iconic six-story Art Moderne landmark building in downtown La Crosse
- Approximately 22,719 rentable square feet available
- Gross lease structure for simplified occupancy costs
- Multiple storefront and office suites available
- Prime Fifth Avenue visibility with strong daily traffic exposure
- Distinctive curved corner façade with historic architectural detailing
- Elevator access serving upper floors
- Excellent signage opportunities for tenant branding
- Flexible suite configurations for retail, office, and service users
- Surrounded by established downtown businesses, dining, and retail
- Strong pedestrian and vehicle traffic corridor
- Designed by noted architect J. Mander Matson (1940)
- Features historic bull sculpture and architectural ornamentation tied to Hoeschler family legacy
- One of La Crosse’s most recognizable commercial landmarks
Listing Contacts

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