Netflix House: King of Prussia, PA
Netflix House | First of Its Kind Concept | Net Lease with Corporate Guaranty
Marketing description
CBRE is pleased to exclusively offer for the sale the 120,000 SF Netflix House, serving as the newest anchor to King of Prussia Mall. This first-of-its-kind concept is an experiential entertainment venue offering retail, dining, and immersive experiences centered around Netflix’s IP content. Netflix House’s net lease has 8.8 years of term remaining with 2.50% annual rent escalations and features a corporate guaranty from Netflix, Inc. (NASDAQ: NFLX, S&P: A, Fortune 500 #116).
Investment highlights
#1 Player in Streaming Industry
Netflix, Inc. (NASDAQ: NFLX, S&P: A, Fortune #116) is one of the world’s leading entertainment services with 301.6 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere.
First of its Kind Concept
Netflix House is the cornerstone of Netflix’s brand activation campaign, allowing Netflix to reach beyond the screen and drive consumer engagement with Netflix’s IP in-person. Following the King of Prussia debut, Netflix House is set to open at the Galleria in Dallas (Dec. 2025) and on the strip in Las Vegas (2027), with several additional locations planned in the future. Netflix House is composed of two “step-into-the-story” ticketed experiences that are designed to be immersive experiences centered around select Netflix shows; a theater for early screenings, premiers, and live events (live podcasts, sporting events, interviews with cast, crew, and directors); an onsite dining area with multiple food and beverage offerings with themes from Netflix shows; a 9-hole mini golf course; a VR Gaming room; and a flagship retail store offering exclusive Netflix merchandise.
Newest Anchor at the Largest Mall by Rentable Square Footage in the United States
Previously operated as a Lord & Taylor Department Store, the site is strategically postitioned as the most accessible anchor to King of Prussia―the largest mall by GLA in the United States. With its sprawling size of 2.9 MSF, total annual sales of $2B+ and impressive selection of over 450 stores, the mall offers a diverse range of shopping, entertainment and dining options to cater to any budget and taste. The mall is home to luxury brands such as Hermes, Van Cleef & Arpels, Givenchy and Versace, as well as popular retailers such as Apple, Tesla, Nike, Lululemon, Zara and Bath & Body Works. King of Prussia’s existing anchor stores include Nordstrom, Dick’s House of Sport, Neiman Marcus and Macy’s. These well-established retailers play a pivotal role in drawing a significant number of the mall’s annual 22 million visitors.
Strategic Location in King of Prussia Retail District
In addition to the King of Prussia mall, several other shopping centers contribute to King of Prussia’s stellar retail reputation. Within the immediate vicinity of the site, shoppers can visit King of Prussia Town Center (Wegmans, REI, Ulta Beauty, Nordstrom Rack, Williams Sonoma), Overlook at King of Prussia (Regal Cinemas, iFly, Bahama Breeze, Dave & Buster’s), Valley Forge Shopping Center (Target, PetSmart, Michael’s), Dekalb Plaza (Bob’s Discount Furniture, Hobby Lobby) and King of Prussia Center (Duluth Trading Co., Aldi), to name a few.
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