Mel's Drive-In
Mel's Drive-In
Marketing description
Newmark Pacific is pleased to present to the market, the iconic Mel’s Drive-In (“Property”) located at 1670 Lincoln Blvd. in Santa Monica, California. Located at the hard corner of Lincoln Boulevard (PCH 1) and Olympic Boulevard, the primary on/off access to the Santa Monica 10 Freeway, this location is as iconic as it gets to Southern California.
The ideal 0.51-acre site with ±4,800 square feet of improvements, leased through June 2029 provides a new owner the potential to leverage the exposure and identity of this corner parcel.
Prominent existing signage and the potential to enhance signage, provides owner-users, developers, or investors the opportunity to monetize the over 188,000 CPD passing by this site. Whether it’s significantly increasing revenue by implementing an LED sign program or leveraging the traffic to create limitless brand awareness and recognition, 1670 Lincoln Boulevard is an irreplaceable location that provides maximum year-around exposure.
Investment highlights
High Profile, Generational Location
Located on the signalized hard corner of two of the most recognized and traveled streets in Los Angeles, carrying 43,000 CPD
Positioned at primary on/off ramp of the Santa Monica (I-10) Freeway, carrying 188,000 CPD
Mel’s Diner first opened here in 1959 and was known as the end-of-the-road beacon for Route 66
Santa Monica is one of the most visited cities in California, with over 5 million annual visitors generating over $1 billion for the local economy
Unlimited Potential, Maximum Flexibility
Ideal location for an owner-user and/or corporation looking to maximize their exposure in a market that has strong underlying retail, entertainment, residential, and office fundamentals
Significant identity
High Growth & Development Friendly Market
Significant growth and institutional capital investment & development occurring all around the Property
Tishman Speyer is delivering 614 residential units in Santa Monica, 98 of those luxury units are directly next door to 1670 Lincoln Blvd.
Home to the 2028 Summer Olympics
Santa Monica will be playing a pivotal role in the upcoming 2028 Summer Olympic Games
Santa Monica is expected to host multiple Olympic games, including the highly touted beach volleyball, surfing, skateboarding, and other highly recognized events
Los Angeles is expected to see over 15 million additional visitors for the 2028 Games, estimated to have an approximate $11 billion economic impact
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