Development Opportunity | Veterans Pkwy & E. Empire
TIF District
Marketing description
Prime Development Opportunity–TIF District
This prime development site is located at Empire Crossing Shopping Center, strategically positioned at the intersection of E. Empire Street (Route 9) and Veterans Parkway. This nexus of commerce offers unparalleled visibility and accessibility, making it an ideal location for retail, dining, or service-oriented establishments.
Strategic Location: Situated at the crossroads of East Empire Street and Veterans Parkway, this site benefits from high traffic counts—approximately 41,100 vehicles per day on Veterans Parkway and 20,500 vehicles per day on E. Empire Street at this intersection.
Robust Retail Environment: Empire Crossing is a ~230,000 SF community shopping center undergoing significant redevelopment. Anchored by national retailers such as Dick’s Sporting Goods, HomeGoods, DSW, PetSmart, Five Below, and Ashley Furniture, the center attracts a diverse and steady stream of shoppers. 2.4 Million visitors in the previous 12 month period.
Investment highlights
Strong Economic Drivers:
Bloomington-Normal is a desirable market with a diversified economy. Bloomington is the county seat of McLean County, IL and the world headquarters to State Farm Insurance (14,500 employees) and Country Financial (2,025 employees), Other major employers that provide industry diversification, Illinois State University (3,940 employees), Rivian Automotive (7,500 employees), and OSF Healthcare (1,286 employees), others include Nussbaum Transportation, Beer Nuts Brand Snacks, and McLean County is one of the most productive agricultural areas in the nation, which attracted Brandt Industries to the community.
The twin cities are serviced by four major railroad lines and Amtrak, as well as air transportation at the Central Illinois Regional Airport, which services commuter, corporate, and private aircraft.
Strong College Community Demographics:
Normal is home to Illinois State University (20,784 students) and Heartland Community College (5,280 students). The community also boasts higher education at Illinois Wesleyan University in Bloomington with 1,649 students. All of the higher ed institutions have been on a growth trajectory, adding engineering programs, growing their business incubators, healthcare programs and more.
Strong National Recognition:
Bloomington Ranks #64 in Best Places to Live in the US in 2022
Bloomington-Normal is ranked in the top 10 among “Most Livable College Towns in America” Strategistico, 2022
Bloomington-Normal is ranked in the top 20 among “Most Livable Small Cities in the U.S.”
Bloomington-Normal is ranked #3 in Illinois among “Start-Up City Rankings”
Bloomington-Normal is ranked #1 among the "Happiest City in America"
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