1. High and Growing Demand for Airport Hotels

• SMF serves over 10 million passengers annually, with consistent growth.

• Travelers—including business professionals, airline crew, and tourists—want convenient, high-quality lodging near the airport.

• There’s strong demand for overnight stays due to early/late flights, layovers, and events.

2. RED by Radisson = Differentiated Hospitality Experience

• RED is a lifestyle hotel brand targeting millennials, Gen Z, and creative travelers—a segment underserved by traditional airport hotels.

• With its bold design, social spaces, art/music focus, and tech integration, RED stands out among typical airport accommodations.

• You’re not just selling a room—you’re selling an experience, which means higher rates and loyalty.

3. Strong Market Opportunity in Sacramento

• Sacramento is one of the fastest-growing cities in California, with rising tech, healthcare, and government travel.

• SMF is expanding its terminals and infrastructure, which will further increase travel demand.

• Few upscale or lifestyle hotels are located directly adjacent to SMF, leaving a market gap you could fill.

4. Revenue from Multiple Channels

• Hotel revenue (rooms, events, food & beverage)

• Long-stay business guests

• Partnerships with airlines, travel agencies, and conventions

• Co-working or local events using RED's social/collab spaces

5. Franchise Support + Brand Recognition

• As a RED by Radisson developer, you get:

  • A known global brand with built-in marketing

  • Access to Radisson’s loyalty program (millions of members)

  • Operational tools, booking systems, and training