Hilldale Plaza
Piggly Wiggly–Anchored Retail Center
Marketing description
Hilldale Plaza is a fully leased, 61,782 SF grocery-anchored retail center in Hartford, WI, featuring Piggly Wiggly (72.8 % of GLA) and four in-line tenants with a weighted average lease term exceeding four years.
Delivering a 2025 As-Is NOI of $333,374 and below-market anchor rent poised for mark-to-market upside in 2029, the property boasts 6.07 stalls per 1,000 SF, strong visibility along Highway 60 (20,700 VPD) and an affluent five-mile trade area (28,700 population; $105,800 avg. household income).
This asset offers stable cash flow with contractual escalations, limited grocery competition and significant value-add potential upon lease renewal.
Investment highlights
Grocery-Anchored Stability: Piggly Wiggly represents 72.8 % of GLA at an in-place rent of $3.83 PSF, with mark-to-market upside upon renewal in 2029.
Full Occupancy & WALT: 100 % leased with a weighted average lease term > 4 years and built-in escalations across all five tenants.
Value-Add Potential: Below-market anchor rent and strong renewal leverage; opportunity to drive NOI at mark-to-market rates.
Prime Retail Corridor: 20,700 VPD on Highway 60; immediate proximity to Walmart, Aldi, Festival Foods, and easy access to I-41.
Affluent Trade Area: 5-mile population of 28,700 with average household income of $105,800 and limited direct grocery competition.
Strong 2025 Cash Flow: NOI with no leasing assumptions is $333,374
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