703 S Ocean Blvd, Myrtle Beach, SC 29577 For Sale

Lodging Partners, LLC is pleased to present the exclusive offering of the Palette Resort, a 129-unit, all-suite oceanfront hotel located in the center of Myrtle Beach, South Carolina. Positioned along the iconic Grand Strand—a 60-mile stretch of uninterrupted coastline—the hotel benefits from year-round tourism and strong local demand drivers. In 2024, the Myrtle Beach area welcomed approximately 18.2 million visitors, drawn by its beaches, award-winning restaurants, golf courses, shopping, and entertainment venues.

This select-service, interior-corridor resort is centrally located on South Ocean Boulevard, within walking distance of the Myrtle Beach Boardwalk and Family Kingdom Amusement Park, and just minutes from Broadway at the Beach, Myrtle Beach International Airport, and the Convention Center. The hotel features three outdoor pools, a lazy river, a fitness center, and guest laundry. Each of the spacious guest suites is equipped with kitchenettes including full appliances, making the property well-suited for extended-stay and leisure travelers alike.

The Palette Resort offers significant upside for investors through operational improvements and a brand conversion strategy. The property is pre-approved for conversion to Comfort Inn & Suites (PIP in Data Room). It is also a candidate for several other brand repositioning options, such as Spark by Hilton (PIP in Data Room), Garner by IHG, City Express by Marriott, and LaQuinta by Wyndham. Key Money incentives may also be available.

This is a rare opportunity to acquire a beachfront asset below replacement cost in one of the Southeast’s most dynamic and resilient coastal markets. For more information, please visit the Property Webpage and Data Room, available through the Lodging Partners website.