Population Growth & Market Reach

• Threshold Milestone: As of mid-2024, Lincoln’s population surpassed 300,000, making it the 72nd largest city in the U.S. This growth is a primary driver for national retailers entering the market.
• Regional Growth: The city grew by 3.19% between 2023 and 2024, significantly outpacing the Midwest average of 0.7% for cities of similar size.
• Young & Educated Workforce: The median age in Lincoln is approximately 33.4 years, with over 41% of adults holding a bachelor's degree or higher, providing a stable base of high-earning consumers.

Strategic Location & Surrounding Development

• · Prime Location: This area one of Lincoln's most active commercial and commuter growth sectors. The site is strategically positioned on North 27th Street, which serves as a primary arterial connecting northern residential developments.
• A new Google data center is opening one exit east of the North 27th Street exit which is attracting additional industrial and commercial development in the area.
• Interstate 80 Proximity: Being within a two-minute drive of the I-80 interchange provides this property with "pass-through" traffic potential from cross-state travelers in addition to local daily commuters. Over 14,000 cars per day exit off I-80 onto North 27th Street.
• Northstar Crossing Synergy: This site is adjacent to the Northstar Crossing development, a 50-acre project expected to bring 500,000 square feet of commercial space to the area. Chick-Fil-A and Casey’s are open. Tommy’s Carwash and Brakes Plus are confirmed for the immediate vicinity.
• North Star High School: The site benefits from proximity to North Star High School.
• High Traffic Count: Over 14,700 cars pass by daily. Traffic will increase as the development of Northstar Crossing continues.

Economic Indicators

• Rising Incomes: The median household income in Lincoln has grown to approximately $69,991, with those in the 45–64 age bracket (prime spending years) earning over $86,000.
• Low Vacancy Rates: Lincoln’s retail sector maintains a healthy vacancy rate of around 4.2%, with demand for new high-quality space consistently outpacing supply.
• Diverse Employment Base: The area is supported by major stable employers including the University of Nebraska, Nelnet, and Bryan Health, as well as a growing tech sector.

Development Flexibility

• Zoning & Readiness: The land is already positioned for versatile commercial use including retail, office, restaurant, or lodging.
• Existing Plans: Previous engineering work for a 100-room motel on this site is available from the seller.