600 N Jefferson St, Green Bay, WI 54301

Green Bay, Wisconsin is undergoing a major transformation, with new development and revitalization reshaping the city into a vibrant, modern hub. Growth is concentrated in the downtown and waterfront areas, where mixed use projects, new housing, and entertainment venues are bringing fresh energy to the community. Notably, the Titletown District near Lambeau Field has become a year round destination, offering dining, shopping, offices, and luxury living alongside recreational attractions like a skating rink and tubing hill.

Downtown continues to evolve with the redevelopment of the Shipyard District, which is adding an urban boardwalk, outdoor concert space, apartments, and a public plaza along the Fox River. These upgrades complement the City Deck, riverfront boardwalk that serves as a central gathering space. The city is also investing in green infrastructure, walkability, and public transit to create a more connected and sustainable environment.

Green Bay’s population, currently around 106,000, is projected to grow steadily— surpassing 122,000 by 2030 and 130,000 by 2040. The broader metro area, home to more than 328,000 residents, continues to expand

through new housing, job creation, and infrastructure improvements. These efforts not only revitalize neighborhoods but also position Green Bay for long-term success as a livable, resilient and forward-thinking community.