

Winter Haven Mixed Use 13.77 Acres
Gereat exposure on this mixed use development parcel about 1 mile west of US 27 on SR 544.
Marketing description
Positioned for strategic growth, this 13.77± acre property benefits from dual access points via State Road 544 and Old Lucerne Park Road in Winter Haven, Florida. With FDOT-approved entrances, the site offers excellent connectivity for both residential and commercial traffic. Anticipated infrastructure improvements will soon expand State Road 544 into a four-lane roadway by 2026, substantially increasing traffic volume and enhancing site exposure and accessibility.
Zoned C-3, the site supports a flexible mix of commercial uses. It is further designated as a Neighborhood Activity Center under Section 21-45, allowing vertical development up to six stories (65 feet).
Location Description
This property is is positioned along Old Lucerne Park Road and State Road 544, a key east–west corridor that connects Auburndale, Winter Haven, and Haines City. The property benefits from excellent transportation access, with Interstate 4 and U.S. Highway 27 just a short drive away, as well as local transit routes that link to nearby communities. Surrounding the property is a mix of commercial and retail activity just a short drive away. Nearby retailers include Publix, Family Dollar, Marathon, McDonald's, and many more.
The area is part of the fast-growing Lakeland–Winter Haven metro, with strong population growth driving demand for commercial and service-related uses. This combination of roadway connectivity, nearby amenities, and expanding demographics makes the location well-suited for a variety of opportunities.
Investment highlights
City of Winter Haven PUD allowing for mixed use development
Future four laning of SR 544 (Lucerne Park Road)
Quick, easy access to US 27 and major employment centers
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