400 Harris Ave, Sacramento, CA 95838

DOLLAR GENERAL

Dollar General is a leading American discount retailer headquartered in Goodlettsville, Tennessee. Founded in 1939 as J.L. Turner and Son, the company rebranded to Dollar General in 1955. As of May 2025, it operates 20,399 stores across 48 U.S. states, with Texas hosting the highest number at 1,885 locations. In fiscal year 2024, Dollar General reported revenues of $40.61 billion, marking a 4.96% increase from the previous year.

In 2025, the company plans to open approximately 725 new stores while closing 141 underperforming ones, aiming for a net addition of 600 locations. This expansion includes remodeling efforts to enhance customer experience and operational efficiency. As of February 28, 2025, Dollar General employs around 194,200 individuals across its operations. With a focus on providing value and convenience, Dollar General continues to adapt to changing consumer needs and economic conditions, solidifying its position in the discount retail sector.

LOCAL MARKET

SACRAMENTO, CA

Sacramento, California, is the state capital and a dynamic city located at the confluence of the Sacramento and American Rivers. With a population of over 530,000, it serves as a political, cultural, and economic hub for Northern California. Known for its rich Gold Rush history, tree-lined streets, and diverse communities, Sacramento blends historic charm with urban energy. The city offers an extensive network of parks, bike trails, and riverfront activities, along with a thriving food scene and vibrant arts culture. Governed by a Mayor-Council system, Sacramento is well-connected via I-5, I-80, Highway 99, and a regional light rail system, making it a key transportation and logistics center in the state.

STRONG DEMOGRAPHICS AND ECONOMIC EXPANSION

Sacramento has experienced steady growth in population and economic output over the last two decades. As of 2025, the city’s population exceeds 530,000—up more than 20% since 2000—driven by strong in-migration and urban development. The median household income reached $82,000 in 2023, reflecting wage growth across healthcare, education, tech, and government sectors. Unemployment remains low at 4.1%, and future job growth is projected at 35.4% over the next 10 years, outpacing the national average. Key industries include government services, healthcare, construction, clean energy, and logistics, supported by initiatives from the city’s Office of Innovation and Economic Development to attract employers and stimulate investment.

GATEWAY TO NORTHERN CALIFORNIA

Sacramento’s strategic location offers direct access to major regional markets, just 90 minutes from the Bay Area and less than two hours to Lake Tahoe. This geographic advantage makes the city a hub for professionals, families, and businesses seeking affordability without sacrificing opportunity. Its proximity to UC Davis, California State University Sacramento, and a network of community colleges provides a steady talent pipeline. Infrastructure investments, such as the expansion of the Sacramento International Airport and revitalization of downtown districts, are further enhancing the city’s appeal. Sacramento’s blend of lifestyle, affordability, and accessibility continues to attract residents and businesses seeking growth within reach of California’s major economic corridors.