Lisiten Associates Inc
Listed by Lisiten Associates Inc
$7,500,000
Proven Autiomated Sales Lead Platform For Home Services
Details
Property Type Business for Sale
Sub Type Business Only
Year Built 1950
Ownership C Corp
Business for Sale
Marketing description
Revolutionary home services automated lead platform with award-winning pool business as proof of concept
This is a lot more than a commercial and residential pool construction, renovation and equipment sales company—it’s a marketing and automation technology company with a powerful, proven platform and swimming pools is its current vertical.
At the core of this business is a proprietary, scalable, custom-built Active Campaign-based software system that fully automates lead generation, qualification, and proposal delivery. This cloud-based platform enables 80% of customers to complete their entire transaction—from lead to proposal to sale—entirely online without ever speaking to a representative. Proposals are automatically generated and delivered in under 2 seconds, giving the company a major speed and efficiency advantage over traditional service models.
While the current application of this technology is in the pool construction space—where it has fueled a thriving business across five states—the real opportunity lies in extending this platform to virtually any home service vertical: roofing, landscaping, HVAC, remodeling, fencing, solar, and more.
Investment highlights
- Software-Driven Business Model
- Proprietary Active Campaign CRM Automation Platform: Custom-built software integrates lead gen, proposal delivery, client communication, task tracking, and branded contracts—all accessible via desktop or mobile.
- Geospatial Technology Integration: Accurately calculates project measurements and generates proposals using GPS mapping—no site visit required.
- Instant Proposal System: 2-second turnaround from inquiry to proposal—completely automated and scalable.
- Scalable to Any Service Business: While currently tailored to pool construction, this system can be white-labeled or licensed across other industries.
- 80% of Sales are Hands-Free: Most customers never speak to a salesperson—this is a fully digital customer experience.
- Current Business: Leading Pool Construction Brand
- The pool construction company, founded in the 1950s, is a highly respected brand in Maryland, New Jersey, Pennsylvania, Delaware, and Virginia. It serves as a live demonstration of the software’s power, with award-winning service and explosive digital growth fueled entirely by the platform.
- Full-service construction: Residential and commercial pools (vinyl and gunite)
- Pool renovations, repairs, and equipment upgrades
- Weekly maintenance, seasonal openings/closings, and chemical supply
- Recently began franchising with national expansion opportunities
- Recognized by Aqua Magazine as one of America’s top pool companies
- Marketing & Customer Acquisition
- Industry-leading website with high organic traffic and conversion rates
- Precision-targeted social media retargeting and AI-driven email automation
- Real-time analytics and lead scoring
- Decades of consumer behavior insights built into every marketing sequence
- Financial Highlights & Competitive Advantages
- High-margin business with multiple recurring revenue streams
- Low overhead due to automation and virtual processes
- Minimal physical footprint or staffing needs
- Strong, established reputation with 70+ years of history
- Positioned for massive scale through platform licensing, franchising, or private-label partnerships
Listing Contacts
Lisiten Associates Inc
Listed by Lisiten Associates Inc
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