25860 Monroe Ave
Fully Entitled Hotel Site in the Heart of Murrieta | Opportunity: Industrial/Self Storage
Marketing description
CBRE, Inc is pleased to exclusively present this rare opportunity to acquire an entitled vacant land in the heart of Murrieta, strategically positioned to serve the booming hospitality demand across Southern California’s most influential markets.
The property is currently entitled for a 268,702 SF hotel consisting of 257rooms. The ideal zoning and location prompts multiple permitted uses to be considered by investors and developers. The city has communicated they would consider the approval of additional developments not typically approved (such as an industrial park or self-storage) alongside the hotel development.
Investment highlights
Fully entitled: Land ready for hotel development – eliminates entitlement cost and lengthy time delays.
City Incentives: Murrieta is focused on economic growth, with a 20-year plan to become a key business center in the region. The city is attracting diverse businesses and high-paying jobs by streamlining processes and encouraging various developments, including hospitality, retail, technology, and healthcare facilities.
Demand: Strong foundational demand is further bolstered by the rise of “leisure” travel - the blending of business and leisure trips. It caters consistent business travel expenditure, vendor traffic, and staycations revenues.
Barriers to Entry: The surrounding market benefits from limited competition within the high-end, 4- and 5-star hospitality sector. This presents a significant opportunity for both established and emerging brands. Furthermore, the submarket offers compelling potential for 2- and 3-star hotel operators to establish a strong presence and capitalize on unmet demand.
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