CTY HWY BB / Rawson AVE
5732 W Rawson Avenue – High-Visibility Acreage Surrounded by Growth
Marketing description
Welcome to 5732 W Rawson Avenue, an extraordinary ±13-acre parcel in the City of Franklin, Milwaukee County. Blending open land, natural features, and prime accessibility, this site offers a rare combination of development-ready potential and environmental character within one of Franklin’s most active growth corridors. Currently utilized for truck parking with a transferable truck permit, the property stands ready for uses ranging from corporate headquarters or retail to medical, industrial, or creative mixed-use development.
The parcel totals approximately 566,374 square feet, with a certified plat of survey (February 2022) and supporting environmental documents defining its boundaries and topography.
Frontage and direct access along Rawson Avenue provide visibility to more than 17,000 daily vehicles, while municipal water and sewer utilities are located nearby. The site also benefits from quick connections—just minutes to I-94 and about 12 minutes to Milwaukee Mitchell International Airport—ensuring seamless regional and national access.
Surrounding amenities underscore the property’s appeal. Ballpark Commons, Franklin Field, and the planned City Center/Town Square anchor the area, creating a dynamic hub of commercial, recreational, and community activity. With an average household income of $89,900 in Franklin and strong consumer demand, this location is primed for growth and long-term success.
5732 W Rawson Avenue offers more than just land; it offers possibility. With its balance of usable acreage, preserved natural resources, high-visibility frontage, and unparalleled location, this parcel is a canvas for visionary planning—whether for business, community, or innovation.
Recent survey, floodplain evaluation, and NRPP map available upon request.
Investment highlights
Great Development Opportunity - Zoned General Business and Light Industrial
Special Use Permit for 5 Acres of Truck Parking Runs With the Land
Great Location on W Rawson Rd (Hwy BB), +/- 17,500 cars/day
800' of CTH BB Frontage and Dedicated Left Turn to Property.
Convenient Access to I-94 and STH 36
40 Minutes to IL Border
Near UP and CP Train Stations
One Minute from New Developments/Transformations in the Works - Think Drexel Town Square-Oak Creek and Recently Built Ballpark Commons, Franklin Field and Badax Flats
Almost anything is possible here with the exception of a subdivision!
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