Motel 6 Daytona Beach Speedway
Hospitality | 109 Keys
Marketing description
Cushman & Wakefield’s Hospitality Group has been retained to offer for sale the fee simple Motel 6 Daytona Beach - Speedway located in Daytona Beach, Florida. Strategically located just minutes from the world-famous Daytona International Speedway in addition to the Daytona Beach International. This property benefits from consistent year-round demand driven by leisure, business, and event travelers. With its prime location, established flag, and access to a high-traffic market, this asset provides investors with both immediate income stability and long-term value growth potential. The Motel 6 Daytona Beach - Speedway offers investors the opportunity to acquire a 109-room property in an established and growing market with exceptional upside opportunity.
Investment highlights
Absentee owned and operated - significant management upside for a hands-on buyer.
Direct proximity to Daytona International Speedway, one of the most iconic motorsports venues in the world, hosting events like the DAYTONA 500.
Daytona Beach is part of the Deltona–Daytona Beach–Ormond Beach MSA, which had an estimated population of 739,516 as of 2024.
Located within the Daytona Beach market, a year-round destination that benefits from strong tourism, seasonal events (Daytona 500, Bike Week, spring break), and regional leisure demand drivers.
Opportunity to capitalize on event-driven spikes in occupancy and ADR, especially during race weeks and festivals.
Located near Daytona Beach International Airport, Interstate-95, and major arteries, ensuring excellent accessibility for commuters.
Close proximity to major highways including Interstate-95 and Interstate-4, enhancing accessibility to Orlando, Jacksonville, and the broader Florida market.
Walking distance or short drive to dining, retail, and entertainment venues, appealing to a diverse guest base.
Positioned to capture event-driven demand surges from Speedweeks, Bike Week, Spring Break, and year-round tourism.
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