4411 W Wisconsin Ave
Retail | 6.25% CAP | 45,882 SqFt
Marketing description
Premier 45,882 SF retail center 100% leased to national credit tenants — Ulta Beauty, DSW Shoe Warehouse, Five Below, and GolfTec — with a 6.25% cap rate and NOI of $655,407. The property underwent a complete redevelopment in 2022 (formerly Toys “R” Us) and features long-term NNN leases with a WALT ≈ 6.8 years.
Strategically positioned at the main entrance to Fox River Mall (one of the nation’s top 5 trafficked malls, ~16 million annual visitors), the site offers unmatched visibility and access along W Wisconsin Ave and I-41—Appleton’s dominant retail corridor. Surrounded by top national anchors and strong area demographics (246K population | $78K avg HH income), this asset delivers stable cash flow and long-term appreciation in Wisconsin’s fastest-growing metro.
Investment highlights
Fully Stabilized Class A Retail Center
±45,882 SF multi-tenant property 100% leased to national tenants — Ulta Beauty, DSW Shoe Warehouse, Five Below, and GolfTec.
Complete redevelopment in 2022 (former Toys “R” Us) with long-term NNN leases and minimal landlord obligations.
Strong Income & Yield Profile
$655,407 NOI | 6.25% Cap Rate | WALT ≈ 6.8 years
Predictable, low-management cash flow supported by national credit tenants with renewal options and built-in rent escalations.
Prime Appleton Retail Corridor Location
Located at the main entrance to Fox River Mall — one of the Top 5 most-trafficked malls in the U.S. (~16 million visitors annually).
Exceptional visibility & access along W Wisconsin Ave & I-41 (140K VPD) in Appleton’s dominant regional shopping hub.
High-Quality Surrounding Co-Tenancy
Neighboring national anchors include Target, Walmart Supercenter, Costco, Best Buy, Ulta Beauty, and Ross, creating consistent customer draw and cross-shopping.
Robust Market Fundamentals
Serving the Fox Valley region (population ≈ 467K) with average HH income of $78K.
Appleton MSA projected 35% employment growth over the next decade, supported by major employers Kimberly-Clark, Oshkosh Corp, and Gulfstream Aerospace.
Institutional-Grade Offering
Price: $10,083,192 | NOI: $655,407 | Cap Rate: 6.25% | GLA: 45,882 SF | Occupancy: 100%
Core hold retail investment offering national tenancy, market-leading location, and durable income stability.
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