

Whitehouse Plaza | Value-Add Opportunity | Multi-Tenant
26-Unit, Multi-Tenant Shopping Center in Rockford, IL | 56,000 SF on 2.29 AC
Marketing description
SVN Chicago Commercial presents Whitehouse Plaza, a well-established, 26-unit neighborhood center located at the high-traffic intersection of N. Alpine Road and Highcrest Road in Rockford, Illinois. The property offers a compelling value-add opportunity, currently 60% occupied with strong leasing potential for both retail and office users. Featuring excellent visibility, multiple access points, abundant parking, and prominent signage, Whitehouse Plaza provides an investor or owner-user the chance to enhance income and long-term stability in the Rockford MSA.
Rockford is the largest city in Illinois outside the Chicago metropolitan area. Located in Winnebago County, it is approximately 85 miles northwest of Chicago. Close to US 20, adjoining I-39 and I-90 corridor.
Investment highlights
Value-Add Opportunity: Currently ±60% occupied, offering significant upside through lease-up and repositioning of remaining vacancies.
Established Neighborhood Center: 26-unit multi-tenant property catering to a mix of retail and office users, serving the surrounding residential community.
Prime Visibility & Access: Situated along N. Alpine Road, one of Rockford’s busiest commercial corridors, at a signalized intersection with multiple ingress/egress points.
Strong Fundamentals: Ample surface parking, excellent signage opportunities, and adaptable suite layouts ideal for small business tenants.
Diverse Tenant Demand: Flexible zoning and suite sizes accommodate retailers, service providers, and professional offices seeking affordable space within the Rockford MSA.
Regional Growth Market: Rockford’s stable economy, anchored by healthcare, logistics, and manufacturing, supports consistent tenant demand and long-term investment potential.
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