Newly Rebranded Marriott Hotel for Sale in Daytona
Opening Soon!!!
Marketing description
A Fully Renovated Marriott Hotel Set to Be Daytona’s Next Big Thing
Welcome to one of the most compelling hospitality investment opportunities in Florida. Positioned in the heart of the action, just steps from the world-famous Daytona International Speedway and minutes from the Atlantic coastline, this fully renovated Marriott hotel is poised to be the next big thing to hit Daytona this May.
Offered at $14,000,000, this 76-key hospitality asset is being reintroduced to the market under the Marriott City Express flag, complete with a 20-year Marriott license, extensive renovations, and all FF&E included in the sale. The property offers a true turnkey investment opportunity in one of Florida’s most dynamic, event-driven tourism corridors.
Set on nearly 5 acres of irreplaceable land, with direct access to I-95 and exceptional visibility near International Speedway Boulevard, this asset is strategically positioned to capture year-round demand driven by major motorsports events, leisure travel, conferences, collegiate tourism, spring break, and airport-related traffic.
With its May reopening approaching, momentum is building, and we are currently entertaining offers from qualified buyers looking to secure a premier hospitality investment before launch.
Investment Highlights
• Offered at $14,000,000
• Fully renovated Marriott, reopening this May
• 76 keys on nearly 5 acres of owned land
• 20-year Marriott license in place
• All FF&E included in the sale
• Prime location adjacent to Daytona International Speedway
• Minutes from Daytona Beach International Airport
• Excellent visibility and access from I-95
• Strong year-round, event-driven demand profile
• Additional upside through future land development potential
This is more than a hotel acquisition, it is an opportunity to own a newly repositioned Marriott asset in one of Florida’s most recognizable and high-demand hospitality markets.
Now entertaining offers ahead of the highly anticipated July reopening.
Investment highlights
Offered at $14,000,000, or approximately $184,000 per key, this fully renovated Marriott Hotel represents a compelling basis within Florida’s select-service hospitality market, especially as it prepares to reopen in late May 2026 under the globally recognized Marriott International flag.
Comparable new Marriott developments in similar markets often exceed $250,000 to $300,000 per key when factoring in land acquisition, construction, soft costs, and brand requirements, positioning this asset well below replacement cost with immediate upside.
What sets this opportunity apart is the rare combination of near-term reopening, long-term Marriott branding, and a nearly 5-acre land holding adjacent to Daytona International Speedway. This creates a premium investment profile for buyers seeking strong in-place yield, brand-backed stability, and long-term appreciation in one of Florida’s most event-driven hospitality corridors.
Investment Highlights
• Fully renovated Marriott City Express | Reopening late May 2026
A comprehensive modernization of guestrooms, common areas, FF&E, and operating systems, delivering a true turnkey Marriott-branded asset at launch.
• $14M asking price | ~ $184K per key
Strategically priced below replacement cost, offering immediate value relative to comparable Marriott developments.
• 20-year Marriott license secured
Long-term brand affiliation with Marriott International, supporting consistent demand and premium ADR potential.
• 76 keys on nearly 5 acres of owned land
A rare, scalable land position with intrinsic value and future development upside.
• Premier location adjacent to Daytona International Speedway
Direct access to nationally recognized events, tourism drivers, and year-round demand.
• Minutes from Daytona Beach International Airport and Atlantic beaches
Highly accessible for leisure, corporate, and group travel segments.
• Direct visibility from I-95 and International Speedway Boulevard
Prime frontage along one of the region’s highest-traffic corridors.
• Turnkey delivery with all FF&E included
No deferred capital, no renovation risk, immediate operational capability upon reopening.
• Resort-style guest amenities
Outdoor pool, fitness center, business center, guest laundry, and an upgraded lobby experience designed to elevate guest satisfaction and ADR.
• Projected ~10% cap rate potential
Attractive yield profile supported by rebranding, location, and operational upside.
• Strong, event-driven demand profile
Driven by the Daytona 500, Bike Week, Spring Break, conventions, and year-round tourism.
• Now accepting offers ahead of reopening
A timely opportunity to acquire a fully repositioned Marriott asset before stabilization and ramp-up.
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