

0 Russell Parkway
18.54 Acres | C-2 Commercial | 1,200 FT Frontage | 21,100 AADT | Russell Pkwy
Marketing description
Investment highlights
Prime Commercial Tract – 18.54 Acres on Russell Parkway
Highly visible ±18.54-acre commercial site with approximately 1,200 feet of frontage on Russell Parkway, one of Middle Georgia’s major growth corridors. The property is zoned C-2 (Commercial General), supporting a wide array of development uses including retail, grocery, QSR pads, hospitality, medical, and mixed-use projects.
Strong Market Fundamentals & High Demand Drivers
Robust Population Base
Within a 5-mile trade area, the site benefits from:
80,945 total population
31,425 households
Median age: 37.9
Median household income: $87,192
Median disposable income: $71,002
A deep and stable customer base supports retail, dining, services, and healthcare demand.
Significant Daytime Population & Workforce Draw
The area sees strong daily inflow from commuters and employees:
64,704 daytime population (5 miles)
0.80 ratio of daytime-to-total population (indicating strong attraction for employment, retail, and services)
24,300+ employees across the 5-mile trade area
Workforce composition (1-mile sample):
74.3% Office-based occupations
15.6% Trades/Skilled labor
10.0% Service-based roles
This blend supports a wide range of commercial and service concepts.
Established & Expanding Business Environment
In the surrounding 5-mile radius, there are:
2,120 businesses
$3.00B in total annual sales
3.0% unemployment rate (significantly below national averages)
27 businesses per square mile (334.8% higher than Peach County’s overall density)
This indicates a thriving, opportunity-rich commercial ecosystem.
Top employers include:
Flint Energies – $148M sales
Central Georgia Technical College – 2,000+ employees
These anchor employers support stable demand for housing, services, food-and-beverage, and daily-use retail.
Highly Desirable Tapestry Segments (Consumer Profiling)
Top segments (1-mile radius):
Flourishing Families – 48.1%
Boomburbs – 47.6%
Loyal Locals – 4.2%
These segments represent affluent, family-oriented, and established households, all ideal targets for retail, fitness, restaurants, healthcare, and entertainment.
Extensive Community Amenities (5-mile radius)
Within a 5-mile trade area:
225 restaurants
151 healthcare facilities
40 food + beverage stores
34 education facilities
29 sports and recreation facilities
7 public transport locations
74 spiritual centers
This demonstrates a well-rounded, high-engagement consumer environment with daily activity from multiple demographic groups.
Excellent Accessibility & Traffic Flow
Located on Russell Parkway, a major east-west arterial
GDOT AADT: 21,100 vehicles/day (2024 projected)
Direct access to Sullivan Road, Lakeview Road, and surrounding subdivisions
2.8 miles to Interstate 75, facilitating regional retail, logistics, and commuter traffic
This position provides visibility and constant drive-by exposure for national brands.
Ideal for Multi-Use or Anchor Development
With size, frontage, zoning, and traffic, this site is ideal for:
Grocery-anchored retail
Healthcare or medical campus
Hospitality
QSR multi-pad development
Lifestyle retail
Automotive services
Mixed-use commercial center
Large parcels of this quality and scale along Russell Parkway are extremely limited, making this a rare opportunity in a rapidly expanding market.
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