Travelodge by Wyndham Fayetteville
Strong Competitive Positioning | 116 Keys | 15-Year Franchise Term
Marketing description
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Colliers, as exclusive representative of the seller, is pleased to present to qualified investors the Travelodge Fayetteville by Wyndham, located at 2076 Cedar Creek Road in Fayetteville, North Carolina. The subject property is a 116-room, one-story, exterior-corridor, limited-service hotel situated on a 4.35-acre parcel with direct access to Interstate 95 (55,000 Vehicles Per Day) and NC-210 (12,000 Vehicles Per Day). Built in 1986, the asset is offered fee simple, unencumbered by debt and free of third-party management, providing incoming ownership with full operational flexibility.
Fayetteville and southeastern Cumberland County anchor a resilient regional economy that supports consistent lodging demand. The City of Fayetteville has a population of approximately 208,000 residents, ranking as the sixth-largest city in North Carolina, while Cumberland County exceeds 337,000 residents. The market is further supported by a sizable military-affiliated resident base, including more than 52,000 military veterans and over 100,000 retirees, which provides stable, recurring income and local spending power. The region’s primary economic driver is Fort Bragg, one of the world’s largest military installations, with over 50,000 active-duty personnel and approximately 15,000 civilian employees. Fort Bragg contributes an estimated $4.5 billion annually to the local economy and generates year-round lodging demand from military travel, visiting families, training activity, and government contractors. Cumberland County also benefits from a diversified employment base exceeding 123,000 jobs as of 2023. Major employers include the Department of Defense, Cumberland County Schools, Cape Fear Valley Health System, and national retail and logistics operators such as Walmart and Amazon. The subject property’s location along Interstate 95 positions it to capture significant transient demand from leisure travelers, commercial drivers, and pass-through traffic traveling along one of the East Coast’s most heavily trafficked corridors. Additional demand is supported by regional distribution, logistics, and service-sector growth tied to the I-95 corridor, further diversifying the property’s demand profile.
The Travelodge Fayetteville operates on a stable platform with clear upside potential. The hotel is franchised under Wyndham with a 15-year agreement executed in 2019, all 116 guestrooms are currently online, and staffing levels remain lean at approximately 8–10 employees, reflecting efficient day-to-day operations. STR performance relative to a competitive interstate-oriented comp set—including the Quality Inn & Suites Fayetteville I-95, Motel 6 Fayetteville – Fort Bragg, Extended Stay America Select Suites Fayetteville, Econo Lodge Fayetteville, and Days Inn by Wyndham Fayetteville – South / I-95 Exit 49—underscores the property’s strong market positioning, with occupancy, ADR, and RevPAR penetration of approximately 99%, 94%, and 93%, respectively. Together, these metrics highlight attractive in-place cash flow while leaving meaningful opportunity for further value creation through proactive management, targeted marketing initiatives, operational optimization, and strategic capital investment. A full roof replacement was completed in 2021, and a potential PIP provides a clear pathway to enhance performance and long-term asset value.
The Travelodge Fayetteville represents a compelling opportunity to acquire a well-located, fee-simple economy hotel in a fundamentally strong and resilient market. With prime interstate exposure, a nationally recognized franchise affiliation, and consistent market penetration, the property offers both stable income and value-add potential. Its proximity to Fort Bragg, access to Interstate 95, and operational flexibility position the hotel to capture incremental demand from transient, military-related, and commercial travelers, creating a durable platform for long-term growth.
Investment highlights
Fee Simple Interest in a 116-Key, One-Story, Exterior-Corridor, Limited-Service Hotel Offered Unencumbered by Debt and Third-Party Management
Situated on a 4.35-acre parcel with direct access to I-95 (55,000 VPD) and NC-210 (12,000 VPD), offering excellent visibility and connectivity, and positioned within the Fayetteville–Cumberland County market, anchored by Fort Bragg and supported by over 52,000 veterans, 100,000+ retirees, and a diverse employment base exceeding 123,000 jobs.
Franchised under Wyndham with a 15-year term executed in 2019, lean staffing of approximately 8–10 employees, and a full roof replacement completed in 2021, providing operational flexibility and potential upside through a future PIP
Historical STR Metrics Demonstrate Strong Competitive Positioning, With Occupancy Penetration of 99%, ADR Penetration of 94%, and RevPAR Penetration of 93% Versus the Local Competitive Set
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