** Reduced Price** Comfort Suites Liberal
Hospitality | 80 Keys
Marketing description
PHC Hotel Advisors is pleased to present the Comfort Suites Liberal, a well-positioned lodging asset located directly along the high-traffic corridors of US-83 and US-54 in Southwest Kansas. This strategic location anchors the property in a stable and resilient regional market, serving as a key stopover for commercial, transportation, and leisure travelers moving through the southern Kansas and Oklahoma Panhandle region.
The property continues to demonstrate strong operational health, supported by consistent market demand and a RevPAR Index reflective of solid performance relative to the comp set. With modest capital investment and focused revenue management, the Comfort Inn is well-positioned to enhance rate capture and drive long-term property value.
Liberal offers a diverse and durable economic base, anchored by key demand generators such as the National Beef Packing Plant, one of the largest employers in the state, Seward County Community College, the Mid-America Air Museum, and Southwest Medical Center. The city also captures steady regional travel from agricultural, energy, and transportation sectors, supported by robust truck and contractor traffic. Annual attractions, including the nationally recognized International Pancake Day celebration, further boost seasonal demand.
The market outlook for Liberal remains favorable, driven by stable employment, strong workforce retention, infrastructure investment along major highway routes, and consistent industrial activity across the region’s agricultural and energy corridors. These factors position the Comfort Inn to benefit from long-term demand stability and continued market growth.
Investment highlights
Investment Highlights
Consistent Top-Line Performance
The property has demonstrated stable gross revenues averaging approximately $1.55MM–$1.67MM annually over the past four years, reflecting durable demand and a resilient operating profile.Immediate Upside Through Hands-On Operations
This asset presents a compelling opportunity for a more hands-on owner-operator or hospitality-focused management platform to enhance performance through refined operating controls, proactive sales efforts, and targeted revenue strategies.Attractive Flow-Through with Conservative Assumptions
A conservative pro forma assumes ~30% flow-through, generating an estimated Year 1 NOI of approximately $513,000, with upside as operational efficiencies are implemented.Clear Path to NOI Growth
Through incremental improvements in occupancy and ADR, driven by expanded group business, regional sales outreach, and stronger local market penetration, NOI is projected to grow to approximately $575,000–$600,000 by Year 3 without reliance on aggressive assumptions.Operationally Stable with Value-Add Potential
The hotel is currently operating from a position of stability, allowing a new owner to focus on measured enhancements rather than turnaround risk, making this an attractive opportunity for both experienced operators and investors seeking scalable returns.Compelling Risk-Adjusted Return Profile
With consistent historical performance and a clear runway for operational upside, the property offers a balanced combination of cash flow durability and value creation, well-suited for long-term ownership.
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