37320 De Portola Rd, Temecula, CA 92592

History & Design Context:

The property was developed by visionary owner Bizhan (BJ) Fazeli as a culturally inspired winery and hospitality destination integrating Persian architectural influences with California wine country aesthetics. All references to the Fazeli Cellars name, history, awards, and recognition are for descriptive and marketing context only. No representation is made that the trade name, brand, or business operations are included in the offering.

Upside & Alternative Use Potential: The property offers significant flexibility and upside for future ownership, including:

Continued operation as a winery or tasting venue under new ownership and management

Event-driven revenue through weddings, public concerts, and private functions

Lease to third-party winery, event or hospitality operators

Corporate retreat, private club, or brand experience destination

Cultural, lifestyle, or legacy estate for private ownership

Potential structured investment strategies

The fully entitled nature of the property and scale of improvements provide a strong foundation for multiple operational and investment strategies.

Facilities & Entitlements:

The property features a comprehensive and highly flexible layout designed to accommodate multiple simultaneous activities:

Wine tasting room with bar and retail space

Restaurant and bistro-style dining areas

Large banquet hall with stage, bar, and seating

Multiple commercial kitchens designed for high-volume catering

Private dining rooms, meeting rooms, and lounges

Bride and groom suites and private preparation rooms

Landscaped ceremony and event venues

Multiple covered and open-air patios with vineyard views

Production, storage, and support areas adaptable to alternative uses

The scale and configuration of the improvements allow for exceptional flexibility across hospitality, events, and private or leased operations.

Entitlements:

The property benefits from favorable entitlements granted by Riverside County, including:

Winery and tasting room use

Special occasion and banquet hall use

Approved hours for special events (10:00 AM – 10:00 PM)

Up to 104 special occasion events per year

Up to 200 guests per special occasion event • Unlimited wine club or private events (subject to use)

These entitlements materially enhance the property’s value and reduce regulatory risk for future owners.

The City of Temecula is currently home to over 110,000 residents and along with the surrounding cities of Murrieta, Wildomar, Lake Elsinore and Menifee total approximately 550,000 in population. The City ranks in the top 13% Sales Tax Per Capita in all of California and is ranked the 8th Safest City in California. Temecula’s median household income rose in 2022 to $144,000 a 5% increases year over year. Tourism spending in Temecula Valley also grew in 2022 by 46% to almost $1 billion dollars and the annual visitors also rose 28% to $3.2 million. Temecula’s popular Wine Country has been named by USA Today and Wine Enthusiast as one of their Top Best Wine Regions.

Temecula Valley is a wine-plus spirited destination inspired by the vine with several distinct pillars: Southern California Wine Country, outdoor recreation and entertainment, small-town atmosphere, an evolving culinary scene, and its community of Makers. The destination is made up of curious mavericks, a behind-the-scenes tour reveals the source of their contagious energy. Visitors are intrigued by these accomplished and passionate people. It’s how they work together in the fields, tanks, and kitchens that are setting them apart.

It doesn’t take long for visitors to unwind and relax. The genuine welcome that is felt is endearing to travelers when they discover this unexpected gem and it always leaves them with a hope to return. Three to five days gives enough time to fill up on discoveries.