62-68 Halsted Property
Hospitality or Mixed‑use residential with amenity‑driven ground floor or Modern condominium
Marketing description
Prime Development Opportunity | 62–68 Halsted Street, East Orange, NJ
A strategically located ±25,000 SF development site positioned along West and East Freeway Drive at the intersection of Route 280 West and Halsted Street. The property benefits from exceptional visibility, dual corner presence, and immediate access to one of the region’s most important transit nodes.
Transit‑Oriented Advantage
Directly across from the Brick Church Train Station, the site offers seamless connectivity to Manhattan, Newark, and regional employment centers. This transit proximity supports high‑density residential development and appeals to commuter‑driven demand.
Neighborhood Momentum
The surrounding district is undergoing a major transformation, including a new mixed‑use residential and retail development across from the station. This investment surge is elevating the area’s profile and strengthening long‑term fundamentals for new residential product.
Development Potential
The site’s scale, frontage, and corner configuration create a flexible canvas for a signature project. Ideal concepts include:
Luxury rental community 40-60 units
Modern condominium development 40-60 units
Mixed‑use residential with amenity‑driven ground floor
Transit‑oriented workforce housing
Zoning Positioning (High‑Level)
While final massing and density depend on municipal review, the site’s location within a transit‑rich, redevelopment‑focused corridor supports:
Increased residential density near Brick Church Station
Potential for structured parking or reduced parking ratios
Mixed‑use or amenity‑integrated ground‑floor programming
Height and FAR considerations aligned with TOD planning goals
Investment Summary
With unmatched visibility, dual corner exposure, and adjacency to a major transit hub, 62–68 Halsted Street is poised to become a landmark residential destination within East Orange’s evolving urban landscape.
Investment highlights
investment is grounded in three converging fundamentals:
Transit‑oriented demand from renters seeking direct rail access to Manhattan and Newark at a more attainable price point.
Municipal momentum supporting redevelopment, density, and mixed‑use growth around Brick Church Station.
Demonstrated private‑sector confidence, evidenced by new mixed‑use residential and retail projects rising within the immediate corridor.
This combination positions the site to deliver a high‑absorption, design‑forward residential asset with long‑term value appreciation supported by infrastructure, demographics, and sustained reinvestment. With dual corner exposure, exceptional visibility, and flexible massing potential, the project offers capital partners a scalable platform to participate in the next phase of East Orange’s urban evolution—where transit, affordability, and growth converge to create durable returns.
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