961 Medford Center, Medford, OR 97504

🔹 33+ Year Operating History Established November 1992 — among the longest-tenured Wild Birds Unlimited locations in the Pacific Northwest. Continuous operation across three owners, with current ownership since August 2015.

🔹 Award-Winning Franchise Performance Recipient of WBU's Golden Eagle Club Award — the franchisor's top honor for sustained financial and operational excellence. Also recognized with the Friend to the Environment Award and four consecutive years of 15%+ Retail Sales Growth recognition (2017–2020).

🔹 Exclusive Jackson County Territory Buyer acquires the only WBU franchise authorized to serve all of Jackson County — a protected market position with no in-market competition regardless of category growth.

🔹 Massive Entry Savings vs. New Franchise Total acquisition of ~$111,000 ($85K asking + $26K transfer fees) plus inventory at cost, versus $224,373–$379,957 to open a new WBU store per the WBU Franchise Opportunity site — $113K–$269K saved on entry alone.

🔹 Consistent Revenue Band | $640K–$727K Over Four Years 2022: $723,712 · 2023: $726,545 · 2024: $672,397 · 2025: $640,360. Three-year average of $679,767 at a healthy 49% gross margin.

🔹 Adjusted 2025 SDE of ~$70,700 Reported 2025 SDE reflects two documented non-recurring items: a one-time $15,626 HVAC replacement and a $28,649 voluntary reduction in owner wages tied to a household income change unrelated to business performance. Full SDE bridge available under NDA.

🔹 Combined Earnings Potential of $90K–$100K+ Adjusted SDE plus identified buyer-driven optimization — labor recovery from owner-on-floor hours, marketing migration from TV/radio to email and SMS, and 2027 lease renewal leverage. Illustrative; actual results depend on owner involvement and execution.

🔹 Turnkey Staff in Place Five-person specialist team (1 FT + 4 PT) at $18–$20/hr — all BFS-certified through the WBU system and current on the OWL Modules used to keep specialist staff up to date. Full-time employee actively being cross-trained in ordering and assistant-manager duties.

🔹 Semi-Absentee Potential Current owner operates 25–35 hours/week. A dedicated manager hire converts this to a semi-absentee investment — ideal for investors, multi-business operators, or buyers seeking a flexible lifestyle business.

🔹 Up to 2 Months Seller Training Retiring owner has committed to up to two months of hands-on transition training — meaningful continuity for a buyer new to specialty retail or to the WBU system.

🔹 Prime Medford Center Location 1,500 SF (1,000 selling, 500 back) at 961 Medford Center — Southern Oregon's most active neighborhood retail hub at the intersection of Crater Lake Avenue and Biddle Road. Adjacent co-tenants include Nature's Pet Store and Casa Vieja Bar & Grill, within a center anchored by Safeway and the DMV.

🔹 Assumable Lease | $1.79/SF + CAM Lease through January 2027 — assumable subject to landlord approval. 2025 occupancy cost of $49,308 (rent + CAM).

🔹 2027 Lease Renewal Leverage A 2026 buyer enters renewal negotiations with approximately 12 months of operating history and demonstrated $640K+ annual sales — strong positioning for flat or reduced base rate, a rent-free improvement period, or a longer term locked at a fixed rate.

🔹 Recession-Resilient Category Backyard bird feeding is a passion-driven, recurring-purchase consumable category — $7.6 billion spent annually nationwide on bird feeding and watching wildlife, with 81 million participants per the U.S. Fish & Wildlife Service. Households tend to maintain feeding habits through economic cycles.

🔹 Daily Savings Club | Owned Loyalty Engine WBU's proprietary Daily Savings Club tracks purchases, drives repeat visits, and supplies a marketing channel that requires no paid amplification. Continued enrollment growth identified by the seller as the single most important priority for the incoming buyer.

🔹 Active SMS & Email Channels Opt-in text messaging list with weekly cadence, plus email marketing through WBU's platform. Direct, owned customer channels free of platform algorithms — transfer cleanly to new ownership.

🔹 MyWBU Online Sales | Adjacent Market Expansion Active e-commerce platform with local home delivery already serving Jackson County. Identified upside includes expansion into Klamath Falls, Grants Pass, Roseburg, and coastal markets — without additional lease cost.

🔹 Embedded Community Partnerships Three decades of strategic relationships with the Rogue Valley Audubon Society, Klamath Bird Observatory, and Southern Oregon Land Conservancy — embedded goodwill a ground-up startup would need years to develop.

🔹 Diversified Revenue Streams Beyond retail, the store generates revenue through FeederScaping & Habitat Consultations ($50/hr), Feeder Cleaning Service, gift cards, and locally produced educational programming and podcasts hosted by the current owner.

🔹 SBA Financing May Be Available Cash or conventional financing accepted; SBA financing may be available for qualified buyers, subject to lender approval and Wild Birds Unlimited, Inc. franchisor approval.