3524 Southwest Blvd, Tulsa, OK 74107

General Business Overview

• Business Name: Billy Ray’s Catfish & BBQ

• Address: 3524 Southwest Blvd, Tulsa, Oklahoma

• Industry: Barbecue / Casual Dining Restaurant

• Year Founded: 1984

• Founder: Billy Ray Cooper

• Ownership: Family-operated; the original location continues operating successfully year to date and is on track to have a good year .

• Concept: Local BBQ and catfish restaurant known for smoked meats and fried catfish.

2. Operating History & Brand Reputation

• General Operations: for over 40 years in the same Tulsa market, indicating stability and local brand recognition.

• Route 66 History: Known as a long-standing Route 66 restaurant, attracting both locals and travelers.

• Historical information: The restaurant’s historic neon sign was restored through a Tulsa 66 preservation grant, reflecting local recognition and cultural value.

• Customer base: Strong customer loyalty and repeated patronage from local residents and local industrial workers in the area.

3. Menu & Product Offering

• Core menu items include:

  • Smoked ribs

  • Brisket

  • Pulled pork

  • Hot links / sausage

  • Smoked turkey

  • Fried catfish and shrimp

• Known for house BBQ sauce derived from a family recipe.

• Casual dine-in restaurant with traditional Southern BBQ menu.

4. Market Position

• It is a well-known award-winning local BBQ and catfish destination in Tulsa.

• Serves both:

  • Local regular customers

  • Route 66 travelers and tourists

• Positioned as a family-owned legacy restaurant, which carries strong community goodwill.

5. Operations

• Current Employment:

  • ~12 to 14 employees at location reference above, 4 key Employees that have been with the company for 15-20 years +or -. All employees on payroll are highly competent, well trained with good positions, loyal, honest and hardworking and on time. It’s the current owner’s opinion all current employees would stay on board if new ownership should choose to keep current employees hard to find quality (“people capital”)

• Restaurant highlights and other points of interest stated follows:

  • Dine-in service

  • Drive through service

  • repeat local clientele

  • tourism traffic along Route 66.

  • Take out orders Grubhub, DoorDash , Uber eats, etc.

  • Food is home style Traditional smoked BBQ production with all sides, including desserts and Billy Rays famous BBQ sauce that has been passed down and preserved by the cooper family for many generations.

  • Great repeat local clientele

  • Steady flow of tourism traffic along Route 66.

• Typical business hours: 11:00 AM lunch to 10:00 PM

• Open Tuesday Through Saturday close Monday and Sunday. That the new owner may want to change as there is a lot of business that could be captured on Sunday and Monday.

6. Business Revenue

• Income : The estimated NOI after applicable add-backs is estimated to be $200,000.00 (MOL) .Financial statements will be provided to qualified buyers upon request by the business broker Ed Martin Erm Enterprises Inc, after a Confidentiality agreement has been received fully executed prior to providing such private confidential information. The confidentiality agreement (“CA”) shall be provided via DocuSign upon request.

• Revenue driven primarily by:

6 (a) Sale Price for restaurant business, real estate and income

• Sale Price: $1,700,000.00

7. Strategic Value to Buyer

• Long operating history (40+ years)

• Established brand Billy Rays BBQ has been in Tulsa BBQ market for over 40 years.

• Route 66 location Rout 66 with tourism exposure

• Trade secrets: Family recipes passed down through generations / established menu

• Loyalty: Loyal local customer base

• Longevity: Billy Rays BBQ has been operated continuity under family ownership for over 40 years and is ready to transition the business to new ownership successfully.

8. General real estate Information:

• Address: 3524 Southwest Blvd, Tulsa, Oklahoma 74014

• Main Restaurant Building size: 3,500 Sq Ft including walk-in cooler freezer

• Detached Building: 2 Car garage for company vehicle storage: 20’x20’ or ’400 Sq Ft

• Covered dry enclosed woodshed : 20’x20’ or 200 Sq Ft

• Land size: .45 Acres or 19,753 Sq Ft

9. Additional passive Income:

• Licensing Income: Billy Rays BBQ currently charges 6 to 7 % based on monthly and/or annual sales specific to a Broken Arrow, Oklahoma location that is owned and operated under a completely different owner and entity.

• Billboard Lease hold income: Current owner has and holds a long-term land lease agreement to be assigned to the new owner at closing, that was executed several years ago with a nationally known billboard company Lamar. This income may or may not be reflected in the financial statement.

For financial information: Please contact the exclusive listing business and real estate Broker Ed Martin at 405-226-7984 or e-mail the request to emartin@mailccp.com . The broker will send a confidentiality agreement via Docusign to be fully executed and returned prior to the broker sending out the confidential information pertaining to Billy Rays