119 Pinnacle Dr, Johnson City, TN 37615

Demonstrated Revenue Growth

• The property is generating increasing year-over-year revenue (9% increase in 2025), signaling operational momentum and strengthening market positioning. Buyers are stepping into a business with proven deman.

Attractive 3.50x Room Revenue Multiple

• Offered at just 3.50x Room Revenue, the asset presents a compelling basis relative to recent comparable sales. This pricing allows room for upside while maintaining conservative entry metrics for SBA and conventional buyers.

Minimal Change-of-Ownership PIP

• The brand-imposed change-of-ownership PIP is limited in scope, reducing upfront capital expenditures and preserving liquidity post-acquisition. Post PIP QA Scores came back at 88.1% post PIP inspection.

Quality Returns

• 15% Cash on Cash Return at all-in List Price
• 21% Total Annual Return at all-in List Price

Strong Institutional & Leisure Demand Drivers

The hotel benefits from consistent, diversified demand within immediate proximity:

• East Tennessee State University – A major regional university driving year-round visitation from faculty, athletic events, conferences, and visiting families.
• Johnson City Medical Center – A leading regional healthcare facility supporting medical, corporate, and patient-family lodging demand.
• Franklin Woods Community Hospital – An additional healthcare anchor expanding steady weekday occupancy.
• Freedom Hall Civic Center – Hosts concerts, sporting events, and conventions that generate compression demand.
• Buffalo Mountain Park & Trails – A regional outdoor attraction supporting weekend and seasonal leisure travel.