Tru by Hilton Beaufort
Hospitality | 92 Keys
Marketing description
Cushman & Wakefield’s Hospitality Group has been retained to offer for sale the fee simple interest in the 92-room Tru by Hilton, located in Beaufort, South Carolina. The property is a four-story, limited-service hotel built in 2021 operated under the highly desirable Hilton brand. Ideally positioned near major highways and key regional demand drivers, the property benefits from steady year-round visitation fueled by tourism, military activity, and regional business travel. Additionally, the property provides investors and owners with a modern, well-recognized product positioned to capitalize on Beaufort’s continued tourism growth, military demand, and expanding regional economy. The Tru by Hilton Beaufort offers investors the opportunity to acquire a recently built, Hilton-branded, 92-room property in a growing and advantageous market.
8.5% Cap Rate
All offers are encouraged. Please call the broker: 304-881-6397
Investment highlights
- Built in 2021 and situated on ~1.87 acres.
- 92 guest rooms, interior corridor, four-story building.
- A buyer is expected to receive a new 15–20-year franchise license with Hilton.
- Diverse demand from military personnel, highway travelers, leisure guests, and visitors to the Beaufort Sea Islands, including Hilton Head Island, Fripp Island, and St. Helena Island.
- Located just off US-21, within four miles of Historic Downtown Beaufort.
- Approximately 2.5 miles from Marine Corps Air Station Beaufort (Merritt Field).
- Approximately 10 miles from Parris Island (Parris Island is a renowned US Marine Corps recruit training facility, where approximately 20,000 recruits undergo 13 weeks of rigorous basic training annually).
- Located in Beaufort’s Lowcountry region, supported by population growth, tourism, and year-round events and waterfront attractions.
- Tru by Hilton ranked #1 in the Midscale segment in the 2024 & 2025 J.D. Power North America Hotel Guest Satisfaction Index Study.
- ~45 Miles from Savannah International Airport.
- The section of Trask Parkway closest to the property has an Average Annual Daily Traffic (AADT) count of approximately 31,200 vehicles per day.
- Property is located within close proximity to a variety of notable demand generators including, but not limited to:
- 3.8 miles from Technical College of the Lowcountry
- 3.8 miles from Reconstruction Era National Historical Park
- 3.8 miles from Henry C. Chambers Waterfront Park
- 3.8 miles from Historic Downtown Beaufort
- 3.9 miles from The Point
- 4.1 miles from Beaufort Memorial Hospital
- 4.1 miles from Beaufort Sandbar
- 5.0 miles from Broad River Fishing Pier
- 6.8 miles from Beaufort Executive Airport
- 8.2 miles from Naval Hospital Beaufort
Listing Contacts
Valuation Calculator
Valuation Metrics
Broker Selected Comps View More Comps
Property History
Tax History
Similar Properties
Is there information that looks off?
