Home2 Suites/Tru by Hilton Development Project Woodway, TX
Dual-Brand Home2 Suites/Tru by Hilton Development Opportunity in Woodway, TX Submarket
Marketing description
This offering presents the opportunity to acquire the development site and secured Hilton franchise rights for the development of a dual-brand Home2 Suites/Tru by Hilton hotel project. The site benefits from excellent visibility just off U.S. Highway 84 within the affluent Woodway submarket and is steps from the retail and dining options along the Colonnade Parkway corridor. The property is strategically positioned near major corporate demand generators, including L3Harris Technologies, SpaceX McGregor, Caterpillar, Baylor University, and leading regional healthcare facilities. Additionally, the site is conveniently located near local attractions, just minutes from Magnolia Market at the Silos, the Baylor University Sports Complex, and the Downtown Warehouse District, supporting a well-balanced mix of corporate and leisure demand.
Investment highlights
Development Site and Franchise Rights
This offering presents the opportunity to acquire the development site and secured Hilton franchise rights for the development of a dual-brand Home2 Suites/Tru by Hilton hotel project.
Operational Scale and Back-of-House Efficiencies
The 159-key dual-brand format enables shared staffing, laundry, maintenance, and management, reducing per-key operating costs and enhancing NOI.
Diversified Revenue Streams
This presents the opportunity to capture both extended-stay and transient demand from a robust employer base (L3Harris, SpaceX McGregor, Caterpillar, Baylor); two independent revenue engines with separate occupancy cycles provide downside protection.
Institutional Quality Asset
The dual-brand model with diversified revenue streams is increasingly favored by institutional investors. Both brands benefit from Hilton Honors' 150M+ member loyalty base. The asset would offer scale, brand quality, and market depth that is rare in the Waco submarket of Woodway.
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