Traverse City Portfolio
Two-Hotel Traverse City Portfolio | 117 Keys in a Premier Year-Round Leisure & Wine Destination
Marketing description
Avison Young is pleased to present the opportunity to acquire a two-property limited-service hotel portfolio totaling 117 guestrooms in Traverse City, Michigan—one of the Midwest’s most recognized and consistently performing leisure destinations.
Positioned along the shores of Lake Michigan’s Grand Traverse Bay, Traverse City benefits from year-round tourism demand driven by outdoor recreation, waterfront attractions, and a nationally recognized wine industry. The market attracts a diverse mix of leisure travelers, event-driven visitors, and regional tourism, anchored by major demand generators such as the National Cherry Festival and over 40 wineries across the Old Mission and Leelanau Peninsulas.
In addition to its strong tourism base, Traverse City maintains a stable economic foundation supported by healthcare, education, and regional infrastructure. Key employers such as Munson Medical Center and Northwestern Michigan College, combined with accessibility via Cherry Capital Airport (TVC), provide consistent baseline demand beyond peak seasonal travel.
This offering presents investors with the opportunity to acquire a scaled, two-asset portfolio in a high-barrier, tourism-driven market with diversified demand drivers and strong long-term fundamentals.
Investment highlights
- 117-Key Two-Hotel Portfolio: Scaled acquisition in a supply-constrained Northern Michigan market
- Premier Leisure Destination: Located in Traverse City, a nationally recognized tourism and wine destination
- Year-Round Demand Drivers: Outdoor recreation, waterfront tourism, wine trails, and major annual events
- Strong Event Catalyst: National Cherry Festival and regional festivals driving significant seasonal compression
- Established Wine Tourism Market: 40+ wineries attracting regional and national visitation
- Diverse Demand Base: Leisure, group, and regional drive-to markets supported by stable local economy
- Stable Economic Anchors: Healthcare (Munson Medical Center) and education (Northwestern Michigan College)
- Regional Connectivity: Direct access via Cherry Capital Airport (TVC) with service to major Midwest hubs
- Value-Add / Operational Upside Potential: Opportunity to enhance performance through revenue management and operational efficiencies
Listing Contacts
Valuation Calculator
Valuation Metrics
Broker Selected Comps View More Comps
Property History
Similar Properties
Is there information that looks off?
