Foothill Flowers
Iconic Downtown Grass Valley Retail Building | $839,000 ($219.63/SF)
Marketing description
Tucker Commercial is pleased to present 102 W. Main Street for sale, an iconic ±3,820 SF, two-story retail building prominently located on the corner of West Main Street and South Auburn Street in the heart of downtown Grass Valley, CA.
The property has been home to Foothill Flowers since 1966, a beloved family-owned florist that underscores the building’s long-standing retail viability and established presence within the community.
The building features three street-level entrances and a highly functional, flexible layout. The ground floor consists of ±1,675 SF of retail space with excellent visibility and access. The second floor offers ±1,245 SF, currently configured with a gallery and large open room, and includes a ±400 SF patio, creating a unique indoor/outdoor environment well-suited for creative office, studio, or potential residential conversion (subject to zoning and permitting). The property also includes a ±900 SF finished basement, ideal for inventory, storage, or back-of-house operations.
The property is located just half a block from Mill Street Plaza, a recently completed pedestrian-only street conversion that serves as a central gathering space in downtown Grass Valley. The plaza features open seating areas, outdoor dining, and flexible event space, significantly enhancing walkability and creating a vibrant, high-traffic environment that directly benefits surrounding retailers.
Grass Valley has experienced a meaningful infusion of capital in recent years, contributing to increased retail traffic and overall downtown vitality. Notable investments include the creation of Mill Street Plaza, the approximately $5 million renovation of The Center for the Arts, and the extensive remodel of the historic Holbrooke Hotel.
The property also benefits from strong foot traffic driven by popular seasonal events hosted by the City of Grass Valley, including Cornish Christmas and Thursday Night Markets, both of which draw thousands of visitors to the downtown core each year.
Situated on a ±3,211 SF lot with one on-site parking space, the property is zoned Town Core, allowing for a wide range of retail, commercial, and potential mixed-use applications in one of the most desirable and visited historic downtown corridors in Northern California.
The building underwent a comprehensive renovation in 1984/1985, during which major infrastructure systems, including plumbing and electrical, were replaced. The roof was replaced approximately five years ago.
The Foothill Flowers business is available for purchase separately for $79,000. The property can also be delivered vacant at closing, providing flexibility for an owner-user or investor.
The property is being offered at $839,000 ($219.63/SF), a compelling price per square foot for a well-maintained, ideally located downtown building with strong visibility, functional layout, and long-term optionality.
Investment highlights
- Flagship Downtown Location – Prominent corner positioning at West Main Street and South Auburn Street in the heart of Grass Valley’s core retail corridor
- Compelling Cost Basis – Offered at $839,000 ($219.63/SF), providing an attractive cost basis for an iconic downtown Grass Valley retail building
- Flexible Mixed-Use Potential – Two-story layout with ground-floor retail and second-floor space with patio, offering potential for residential or creative office use
- Strong Foot Traffic Drivers – Located half a block from Mill Street Plaza, a pedestrian-only street with open seating, dining, and event space that enhances retail circulation
- Proven Retail Location – Home to Foothill Flowers since 1966, a beloved family-owned institution demonstrating long-term retail viability
- Recent Downtown Investment – Benefits from significant capital improvements including Mill Street Plaza, the renovation of The Center for the Arts, and the remodel of the historic Holbrooke Hotel
- Event-Driven Demand – Immediate proximity to major community events such as Cornish Christmas and weekly Thursday Night Markets, drawing consistent seasonal traffic
- Owner-User or Investment Opportunity – Business available separately or property can be delivered vacant, providing flexibility in execution
- Functional Layout with Supporting Space – Includes basement storage and multiple access points, supporting a variety of retail and operational uses
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